Logo restyling and bilingual social media for an international campsite

Updating a dated image and creating a channel of dialogue with returning and new guests.

• Logo restyling
• Restyling and management of the social pages
• Bilingual content for the campsite’s audience

A campsite with many returning guests has a loyal audience, but a dated image risks no longer representing it. The restyling of the logo and social pages updates the identity without losing the bond with people who already know the site.

For an international campsite, bilingual content is a natural choice: it allows the campsite to talk to both Italian and foreign guests, staying in touch between one holiday and the next and introducing the site to new travellers as well.

• Guests interact with the campsite on social media
• New guests attracted by the design and targeted content