Logo, website, SEO, social media and e-commerce for a pellet retailer
B.R.P. offers many different services but had no defined identity or online visibility. The main goal was to sell more.
The numbers
The challenge
Giving the company a recognizable face, showcasing online the variety of its services and the quality of its products, and generating sales leads.
The strategy
- A logo consistent with the owner’s character and audience
- WordPress website with services and products
- SEO with link building from authoritative domains
- Google Business Profile setup for Maps
- Launch and management of social channels with dedicated content
- Facebook and Instagram campaigns for lead generation
- Launch of a Shopify e-commerce in 2022
Why this approach
A company with many different services risks not being remembered for any of them in particular. A logo consistent with the character of the owner and the audience, and a WordPress website presenting services and products, give the company a single, recognisable face.
SEO with link building, Google Business Profile, social media and Facebook and Instagram campaigns then work on visibility and sales enquiries. Launching the Shopify store in 2022 added a direct sales channel, consistent with the main goal of selling more.
Discover our work on websites and e-commerce and local marketing.
The results
- +850% growth over 4–5 years of work, with thousands of leads generated
- So much demand that campaigns were paused several times because stock ran out
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