ICP definition and targeting
We identify your ideal customer profile (ICP): industry, company size, job title, location and buying signals. We use Sales Navigator to build highly targeted lists.
LinkedIn Ads & B2B lead generation
We identify your ideal decision-makers, build personalized outreach sequences and generate qualified meetings, in Italy and in international markets.
Why LinkedIn
With 900 million verified professional profiles, LinkedIn is where B2B decision-makers choose suppliers, compare options and get persuaded. The problem? Most companies use it badly: generic content, mass messaging and no personalization.
We do the opposite: surgical targeting by industry, job title and company, message sequences that open real conversations, and lead qualification before contacts reach your sales team.
Our process
A structured process that turns LinkedIn from a social network into a B2B lead generation machine.
We identify your ideal customer profile (ICP): industry, company size, job title, location and buying signals. We use Sales Navigator to build highly targeted lists.
The profile used for outreach is optimized like a B2B landing page: headline, about section, featured content, recommendations and social proof.
Tailored connection and follow-up messages for each segment. Copy that opens conversations, continuous A/B testing and reply-rate optimization.
Leads who reply are qualified using BANT or custom criteria. Only qualified contacts are handed over to the sales team.
Every interaction is synced to the CRM. A weekly dashboard with outreach metrics, reply rates, leads generated and pipeline created.
Where we work
LinkedIn is the ideal tool both for breaking into the Italian market and for expanding abroad. We run campaigns in several languages and markets at the same time.
6M+ Italian professionals on LinkedIn. Targeting by industry (manufacturing, tech, finance, healthcare, retail, etc.), region and company size. Copy in Italian with a professional yet direct tone.
Multilingual campaigns for Germany, France, Spain, the UK and Benelux. We localize messages for each market: not just translation, but cultural adaptation of tone and value proposition.
For companies entering the US and Canada or operating globally. Native English copy adapted to the English-speaking business culture.
CRM integration
Every lead generated on LinkedIn flows into your sales tools with all the data you need: profile, company, job title, interaction history and qualification status.
Native HubSpot integration: deal pipeline, sequences, reports and custom properties synced automatically.
Lead and opportunity sync in Salesforce with custom fields to track LinkedIn as a source and outreach metrics.
We integrate with any CRM via direct API or Zapier/Make. If you use proprietary software, we’ll find a solution.
Our tools
We use LinkedIn Sales Navigator to build highly qualified lists with advanced filters: seniority, department, company growth, recent activity and shared connections.
Automation tools that comply with LinkedIn policies to scale outreach without losing personalization. Pace control so the account is never burned.
LinkedIn posts and articles that build credibility: when a prospect receives your message and sees valuable content on your profile, the reply rate doubles.
FAQ
It depends on the industry, the quality of the targeting and the offer. We typically generate 15 to 60 qualified conversations per month per account, with 5–20 meetings or demos. The exact numbers become clear in the first month of testing.
Sales Navigator is highly recommended for the best results: it allows advanced targeting and more InMail messages. Its cost (around €80–100/month) is easily covered by the return. We set it up for you.
It depends on the strategy. We can work with the founder’s or CEO’s profile, with your sales reps’ profiles, or create dedicated outreach profiles. We’ll decide together on the best approach for your case.
We use tools that comply with LinkedIn’s rules, with pace control (daily connection and message limits well below the safety thresholds). In years of work we’ve never had an account restricted because of outreach.
Initial setup (2–4 hours): a briefing on your target audience, message approval and tool access. After that we handle everything. You get a weekly report and take over the warm conversations we pass to you.
Specific niches often convert better, because the message can be hyper-personalized. We’ve generated leads in very vertical sectors such as industrial software, corporate legal services, machinery, biotech and fintech.
Yes. We offer an additional content strategy service: weekly posts, articles and a LinkedIn newsletter. Good content on your profile greatly increases the reply rate.
Plans start at €1,200/month for basic outreach with one account and go above €4,000/month for multi-account, multi-market campaigns with content and advanced CRM integration. Tailored quote after a call.
LinkedIn lead generation is designed for B2B. If you sell to consumers, or to both consumers and businesses, we’ll assess together whether LinkedIn is the right channel or whether Meta Ads and Google Ads will perform better for that part of the business.
Book a free 30-minute call. We analyze your target audience and competitors and define a tailored strategy. Proposal within 48 hours.
B2B pipeline
Free 30-minute call. We’ll tell you how many leads you can expect in your industry and how to build a B2B lead generation machine on LinkedIn.