Name, brand, website, social media and campaigns for an online tax advisory
Sfera Fiscale offers subscription-based online tax advice for individuals and companies. It started from zero: it needed a strong identity, an online presence and a flow of prospective clients.
The numbers
The challenge
Building from scratch a name and visual identity, a website that’s clear on every device, active social channels, a content blog and campaigns to acquire clients.
The strategy
- Modern, recognizable naming and logo
- Intuitive, responsive website with careful UX/UI
- Management of the Facebook, LinkedIn and Instagram pages
- Blog with articles on tax topics to drive organic traffic
- Ad campaigns monitored and optimized for return
Why this approach
Starting from zero in tax consultancy means building identity and trust at the same time. A modern, recognisable name and logo and an intuitive, responsive website with careful UX/UI are the foundation for all subsequent communication.
The blog with articles on tax topics reaches people looking for answers to concrete questions, the Facebook, LinkedIn and Instagram pages keep a presence on the channels where individuals and businesses are, and campaigns monitored and optimised for return feed the flow of potential clients.
Find out how we approach performance marketing and SEO.
The results
- From 0 to 2,000 visits a month thanks to SEO
- A recognizable, professional brand from launch
- Website traffic growing within the first three months
- An active social community
- More conversions and new clients from the campaigns
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