Brand, website and client acquisition for an online legal advisory
Sfera Legale offers subscription-based online legal advice for individuals and companies. The goal was a strong brand, more visibility and easier access to legal services.
The numbers
The challenge
Creating the name and logo, a website that’s easy to use on every device, a social media presence, an informative blog and campaigns on Google and Meta.
The strategy
- Naming and logo that convey innovation and professionalism
- Responsive website designed around the user experience
- Social media management on Facebook, LinkedIn and Instagram
- Blog with articles on legal topics for SEO
- Google and Meta campaigns optimized for return
Why this approach
An online legal service by subscription asks people to trust a professional they will never meet in person. A name and logo that convey innovation and professionalism, and a website designed around the user experience, make that trust immediate on any device.
The blog with articles on legal topics answers the concrete questions people search for online and brings organic traffic, social media on Facebook, LinkedIn and Instagram speaks to individuals and businesses, and Google and Meta campaigns optimised for return reach people with an immediate need.
Find out how we approach performance marketing and SEO.
The results
- From 0 to 5,000 visits a month thanks to SEO
- A recognizable brand within the first three months
- Growing social engagement
- More visibility and conversions from the campaigns
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From naming to campaigns: the full launch of a subscription service
From zero visibility to a Shopify e-commerce in one year
