Selected audience
Reach only the people who are really looking for your products or services.
Local SEO and proximity marketing
Local SEO agency:
Local SEO agency:
get found by customers
in your area
We’re a local SEO agency: we rank your business on Google Maps and in “near me” searches, so people looking for what you offer in your city walk into your store, venue or practice.
Why does local marketing
happen online today?
The paradox of today: to win customers in your neighborhood or city, you need to rank well on a global channel like Google.
Computers and, above all, smartphones get closer to your potential customers than any form of traditional advertising.
Everyone has a phone in their hand: at work, in their free time, while they wait. That’s why it’s the foundation of any local SEO strategy that works.
A specific physical location
Bring customers to your store or business within a defined geographic area.
Phone always in hand
Smartphones are always with us: the most direct channel to your customers.
Measurable results
Online, you can measure, optimize and achieve concrete, lasting results.
Which tools does a local SEO strategy use?
These are some of the levers we activate as local SEO consultants.
Local SEO
Your website needs to appear in the top positions when someone in your area runs a local search on Google.
Google Business Profile
Your Google Maps listing (formerly Google My Business): it has to be set up and optimized properly to show up on the map.
Local Google Ads
Ads targeted at a specific area and a segmented audience.
Meta Ads
Facebook and Instagram let you target exactly who you want to reach and measure the results of each campaign.
Social media
Social media lets you talk directly to your customers and build loyalty.
Online reviews
Good Google reviews are key for any business that serves the public.
Who is
local SEO for?
For any business with a physical location, such as shops, restaurants, pharmacies and franchise stores.
What is the goal of
local SEO?
To build a community of loyal customers near your business, to whom you can offer discounts, promotions and tailored deals. The radius of influence is usually up to 10 km.
- Build a community of loyal local customers
- Launch discounts, promotions and tailored offers
- Radius of influence: up to 10 km from your business
What makes the difference is
the right strategy
What matters is choosing the right path for your business’s local needs.
If you run a business, being easy to find for customers who live or work nearby is essential.
Case studies
All case studies →
Results achieved with local SEO
Pain therapy center
0 → hundreds
of visits a month from SEO in one year
A strong online presence for a local medical center
View the case →
Spadoni Medica
From zero
website, blog, Google Business and social media
An online image that sets the practice apart from competitors
View the case →
Mitica Cerimonia
New website
and visibility on Google Maps
A new website and more visibility on Google Maps
View the case →
FAQ
Frequently asked questions about local SEO
What is local SEO?
Local SEO is the set of actions that make a business appear in geo-located searches on Google and Google Maps, such as “dentist in Rome” or “restaurant near me”. It covers optimizing your Google Business Profile, your website, your reviews and your local citations.
How long does local SEO take to show results?
The first improvements on your Google Business Profile and on Maps are often visible within a few weeks. Stable rankings for the most competitive searches in your area usually take 3 to 6 months, depending on the competition and your starting point.
What is Google Business Profile and why does it matter so much?
It’s Google’s free business listing (formerly Google My Business) that appears on Maps and in local results with your address, opening hours, photos and reviews. For a business with a physical location it is often the first point of contact with a customer, so it must be complete and kept up to date.
How important are reviews for local SEO?
Very. The number, quality and frequency of Google reviews influence local visibility and, above all, customers’ decisions. We help you collect reviews the right way and reply professionally, including to negative ones.
Do I need a website for local SEO?
It’s strongly recommended. Your Google Business Profile performs better when it links to a fast, clear website with consistent name, address and phone number (NAP), and pages dedicated to your services and the area you serve.
Does local SEO work for businesses with several locations?
Yes. For businesses with several stores, clinics or offices we create a Google Business Profile and a dedicated page for each location, so each one can rank in searches for its own city or neighborhood.
Does local SEO help you appear in AI answers?
Yes. ChatGPT, Gemini and Google’s AI Overviews use local data such as business listings, reviews and citations on trusted websites to recommend local businesses. Consistent, complete information everywhere increases your chances of being cited.
Ready to be found by
customers in your area?
Let’s talk about your goals and design an effective local SEO strategy for your business together.
