Silence in AI answers
ChatGPT and Gemini answer questions about your industry without ever mentioning your name.
GEO & AI search optimization — Generative Engine Optimization
Make AI choose you.
A GEO agency for the future of search.
ChatGPT, Gemini, Perplexity and Google AI Overviews are changing how people find information. GEO — Generative Engine Optimization — puts you where answers matter, not just links.
What GEO is
It’s not SEO. It’s the next step.
SEO optimizes for traditional search engines. GEO (Generative Engine Optimization) optimizes for generative AI engines: systems that read, synthesize and cite sources in their answers.
When someone asks ChatGPT “what’s the best marketing agency?”, GEO makes sure your brand is among the sources it cites.
The key difference
Traditional SEO
Google ranking → click → website visit
Generative GEO
Citation in AI answers → authority → trust → conversion
The problem
You’re invisible to AI engines.
Your competitors aren’t.
AI engines are becoming the first point of contact for millions of users. If your brand isn’t structured for AI to understand and cite it, you lose ground every day.
Falling organic traffic
Google’s AI Overviews take clicks away from organic results. Traffic is shifting to those who have optimized for GEO.
Competitors get ahead
Those who start earlier build an advantage. Every month of delay is ground that’s hard to win back.
What you get
The benefits of GEO for your business.
Visibility in AI
Your brand is cited in the answers of ChatGPT, Gemini, Perplexity and Google AI Overviews — right where user trust is formed.
Natural citations
AI engines cite you as a reference source, increasing your brand’s credibility and recognition in an organic, lasting way.
Brand authority
Being cited by AI positions your brand as an industry reference, an effect that grows over time.
Our method
How we optimize for AI engines.
01
GEO audit
We analyze how AI engines currently perceive and cite your brand and your industry.
02
Content structure
We reorganize and create structured content that answers the questions AI engines synthesize.
03
AI optimization
Schema markup, structured FAQs, clear definitions and verifiable data to maximize citations.
04
Monitoring
We measure your visibility in AI engines over time and continuously optimize the strategy.
Start appearing in AI answers.
The sooner you start, the sooner you build a lasting competitive advantage.
FAQ
Questions about GEO and AI search optimization.
GEO (Generative Engine Optimization) optimizes content so that it gets cited by AI engines such as ChatGPT, Gemini and Perplexity. SEO optimizes for traditional search engines. They are complementary: SEO brings traffic through clicks, GEO builds authority in AI-generated answers.
The use of AI engines is growing very fast. Those who optimize now build an advantage: AI models update their sources periodically, and brands that are already reference sources are favored in new versions.
We measure how often AI cites your brand, the quality and context of those citations, the growth in branded searches and referral traffic from AI tools. It’s an evolving metric, but it can already be tracked with the right tools.
It depends on the industry and the quality of your existing content. The first signals usually appear within 2–4 months. GEO is a long-term investment: the effects grow as your brand gains authority among AI sources.
Yes. Local businesses can benefit greatly from GEO, especially when AI answers local queries. Appearing in answers to “best [service] in [city]” is a major competitive advantage for SMEs and professionals.
We optimize for ChatGPT (OpenAI), Google Gemini, Google AI Overviews, Perplexity AI, Microsoft Copilot and the main AI platforms that synthesize web content. The optimization is cross-platform: well-structured content works on several platforms.
Partly, yes. We work on schema markup (JSON-LD), content structure, answer formatting, speed and crawlability. We don’t rebuild your website: we add the technical signals AI engines use to assess a source’s authority.
Yes, but it’s not ideal. SEO and GEO reinforce each other: a website with good SEO authority is more likely to be cited by AI. We recommend working on both together, or starting with a basic SEO audit.
It depends on the size of the website, the amount of content to optimize and the goals. We work on one-off projects (audit + action plan) and on ongoing optimization and monitoring contracts. Contact us and we’ll prepare a tailored quote.
Yes. With offices in Rome, Madrid and Luxembourg, we run multilingual GEO strategies for the English, Italian, Spanish and French markets. AI optimization works in every market: global models like ChatGPT and Gemini process content in many languages.
Ready to be cited by AI?
Start with a free GEO audit. Let’s find out together where you stand and how far you can go.
