The importance that social networks have adopted for any brand in the last years has grown exponentially, which has caused the hiring of a Community Manager in Madrid to also increase.

The Community Managers (CM) are those professionals who manage the social networks or the social media of your brand.

Tanto es así, que ya existen agencias de Marketing especializadas en social media que reúne un gran número de profesionales especializados en este sector. Por eso, la elección de este profesional para tu marca no debe ser al azar y por eso, hemos querido dedicar un artículo para que tú como interesado/a, debas saber qué pautas seguir, antes de contratar un Community Manager en Madrid, o en cualquier parte del mundo.

So much so, that there are already Marketing Agencies specialised in Social Media that bring together a large number of professionals specialised in this sector. For this reason, the choice of this professional for your brand should not be random and for that reason, we wanted to dedicate an article so that you, as an interested third party, should know what guidelines to follow, before hiring a Community Manager in Madrid, or in any part of the world.

In our Digital Marketing agency SkyRocketMONSTER Spain, based in Madrid, is specialised in the management and handling of social networks for your business or project. For more information, contact us here 👉 https://bit.ly/3h3VgIW


The Community Manager (CM) you choose will be the face of your brand, he is the one who will communicate directly with the followers of your brand, therefore, before hiring a Community Manager in Madrid, we recommend that you read this article.

💻 The functions of a Community Manager

The Community Manager follows a strategy, a strategy that you or your social media team must do, together with the CM. His/her work is framed within the creation and publication of content on the different social networks for which he/she has been hired. He/She will also be in charge of answering comments, doubts from the followers, as well as standing up for the brand when there is a dispute or problem. In this case, it is good to deliver a protocol of solutions to the CM, since it will not understand the origin of that debate between users or brands, if it already came from before and even inform from the beginning of the contact list of the famous ‘blacklist’ for those ‘enemy’ contacts for our business. 

After the months, the CM must present a record of metrics (or KPI’s) to know what has been achieved with their work. Your job will be to evaluate whether or not the achieved metrics exceed the expectations of the strategic plan.

It must be taken into account that the metrics are achieved in the medium and long term. In other words, results cannot be obtained after 1, 2 or 3 months, since the data of those metrics that are ‘tested’ do not give immediate results from one week to the next.

💡The skills of the Community Manager 

The CM professional must be a comprehensive professional, they are expected to have various skills such as:

  • Ease of writing, since his work is closely related to short but precise texts. Also, you must watch your spelling at all times.
  • You must have empathy, this is the only skill that will make you say what to say at the right time, in the right tone and to the right person.
  • Good taste for design, it is not necessary that you be a graphic designer, but you must have a certain taste in the combination of colors, when choosing images and combining texts.
  • Like for the communication, because if you do not do your job with little motivation and that will be felt by your target audience.
  • Finally, it is advisable, although not essential, that he/she is attracted to your brand. This will get him interested in you beyond his fee, even presenting you with proposals that are worth evaluating. And why not, it can even become an ambassador for your brand.

🗓 The communication with the Community Manager

You must be very in communication with the CM of your brand, you do not need to see each other every day, but it is important to know how to work remotely. The first meeting once contracted must be more personal or through a videoconference call, and more in times of lockdowns. The idea is that you know each other physically or digitally, and that all doubts regarding the work strategy to be developed are clear.

On one side, the following communications can be through platforms such as Trello, where they can work together and ‘in streaming’ to maintain a “schedule” and define the dates on which each action is to be scheduled.

On the other side, it is important that the quality of the images and videos does not lose quality, and that is why it is highly recommended to create a common Drive folder, where the client will include all that visual support for the design of the posts or posts.

And finally, it is essential that our users enjoy the quality of this type of material, since each audience is becoming wiser and can penalise the brand. Do not forget this aspect.

Once this has been done, the CM will have an easier time deciding on the texts and arts for your brand’s social networks. You will see a well-organised work, and you can transmit confidence to customers, increasing your sales and obtaining satisfactory results.

💸 The rates or budget of the Community Manager

The rates for hiring a CM in Madrid is no fixed price. You should not worry about their training, but the best are always up to date on trend and look for various courses to be constantly updated.

The most popular charging modalities are by hour of work or by specific project. Their rates can be between 100€ and 400€ per month, with the commitment to manage 2 or 3 social networks on average, depending on the quality of the CM. Since the experience of the CM is a parameter that greatly influences the rates.


If you know nothing about social media strategies and you do not have internal staff to help you in this process, it is best to hire a marketing or social media agency, and make sure they have their own CMs.

Hopefully this article has been useful to you. If you want to add more information, feel free to comment or even add any suggestions.

And remember … SHARING IS LIVING! 😉


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