WHY DID FACEBOOK BECOME META?

FACEBOOK BECOMES META: REASONS FOR ZUCKERBERG’S CHOICE

Metaverse is a term coined in 1992 by Neal Stephenson in Snow Crash, a cyberpunk science fiction book describing a virtual reality shared via the Internet, where one is represented in three dimensions through one’s avatar. Since 1992, the Internet world has come a long way, but in recent times the very concept of the metaverse, conceived by Stephenson, has come increasingly to the fore, Just think that as of February 2022, in fact, the Accademia della Crusca estimated 14.7 million Google results for the word metaverse.

This heightened interest in the topic has arisen especially since Facebook decided to name Meta the Group’s holding company, which also owns Instagram, Whatsapp and Oculus. With this news, Mark Zuckerberg has sent a message to the whole world: the future is in the Metaverse! Zuckerberg, however, is not the only one who has set his sights on the metaverse’s potential; other companies, such as Microsoft, Roblox, and Tencent, have already invested millions of dollars on the project’s development.

BUT WHAT IS THE METAVERSE?

The metaverse is a digital universe, which can be accessed by a special virtual reality and augmented reality technology. People connected to the metaverse are part of the physical world, but they can see and interact with things that others cannot see because they belong to a virtual world. What seemed to be an industry relegated only to the world of video games is actually opening up much broader and more interesting prospects in recent times, as well as contributing to the creation of new professions and collaborations. Users accessing through 3D viewers can enjoy virtual experiences such as creating objects, participating in meetings, traveling…

FACEBOOK BECOMES META

On October 28, 2021 Mark Zuckerberg announced that the company Facebook, Inc. has changed its name to Meta Platforms, Inc. Meta is the name Mark Zuckerberg wanted to give Facebook, precisely to emphasize the importance that the metaverse will assume in the future. Ihe name Facebook was beginning to feel narrow to the company, since it ended up associating it closely with only one of its products-actually, by now, only a fraction of what the company actually deals with. . During the online event
Inside the lab, building for the metaverse with AI
, Zuckerberg defined Meta as
“an immersive version of the Internet, where instead of looking at something through the screen we will be in there, as if we were experiencing it in person.”
.

METAVERSE AND MARKETING?

Given the great potential of this digital universe that is applicable to every industry and will closely involve thousands of professionals, the question then arises, when and how will marketing change?

For marketing, one of the most innovative and evolving fields, so many new opportunities and ways of working are sure to arise. There will certainly be opportunities to design increasingly immersive ideas and experiences, giving rise to new forms of interaction with audiences of potential customers and buyers.

A new article on the subject will be forthcoming!

AND WHO KNOWS, WE MAY SEE OUR MONSTER ARRIVE IN THE METAVERSE AS WELL!

 

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IIaria D'Alberti