E-COMMERCE
Today everyone buys online, and entrepreneurs must be able to read changes in consumer habits, as well as monitor trends, to continuing being in close contact with them.
An African proverb says:
“The wind does not break a tree that knows how to bend itself“
Among the ruthless competition due to globalization, and the general crisis, for the survival of companies today, it is very important that entrepreneurs know how to “bend” and adapt to new trends and the new needs of the audience and society.