THE WORLD EMOJI DAY: all the interesting facts.

The yellow smilies, which we use every day in our messages and on our social media, have now created a veritable language of their own. Emoji have been so successful because they allow us to better express our emotions and make the concept we are expressing clearer.

Emoji have become part of our daily lives, so much so that we even have a dedicated day!

Today is WORLD EMOJI DAY

Let’s find out some interesting facts about emoji that you may not yet know:

  • Emoji is derived from Japanese 絵文字, a word composed of 3 ideograms meaning image, writing and character.
  • These smilies were created in 1998 by Japanese engineer Shigetaka Kurita
  • The smiley face laughing with tears in its eyes is the most used smiley face in the world today
  • The Encyclopedia Treccani prefers the masculine declension of the term emoji, although the Accademia della Crusca reports that to date the most commonly used version is the feminine one.
  • Since 2014, World Emoji Day has been established, but you may be wondering why July 17? This day is the brainchild of Jeremy Burge, the founder of Emojipedia, precisely because the emoji representing the calendar marks the date July 17 📅.
  • We mistakenly tend to lump emoji and emoticon together, but they are actually not the same thing! An emoticon is a representation of an expression, through a combination of punctuation marks. Emoji, on the other hand, are real pictures that depict many different things.

 

EMOJI AND MARKETING

 

As mentioned earlier, emoji have created a real language, one that has become particularly entrenched in the social world. For this very reason, marketers are taking full advantage of the enormous potential that emoji have to increase audience engagement, especially for advertising campaigns. Many studies point out that emoji benefit the brand by creating empathy in the customer. Brands now also have the ability to develop emoji, through online tools such as Moji Maker, a program for creating custom emoji.

Thus, emoji are a very important tool, but be careful not to overdo it! An excess of emoji could distract from the intended message.

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stefano@skyrocketmktg.com