THE 6 KEY WEB MARKETING STEPS FOR BUSINESSES

FROM TRADITIONAL MARKETING TO WEB MARKETING

HOW TO GROW YOUR BUSINESS ONLINE IN 6 KEY STEPS

The World of Corporate Marketing has undergone significant changes, becoming even more Digital.

Today, with the Pandemic caused by the Coronavirus, the Web universe has taken a clear upper hand over everything else.

The Marketing industry has increasingly shifted to Web Marketing especially at the corporate level.


In the Past:
the main channels of corporate marketing were: TV, printed flyers, brochures, leaflets, newspaper ads, and billboards.


Now:
everything goes through the Web.


In the Past:
the Marketing World targeted a typical consumer, who was given standard information, created specifically for him, in a static way.


Now:
the consumer is a friend who asks, comments advises and criticizes and to whom one must respond promptly. The customer wants to feel important and demands to be involved in new and dynamic ways.

The ways and times of communicating have changed, now everything is digital and immediate!

 

Entrepreneurs who want to continue to grow their Enterprises, must necessarily stay abreast of the times thus adapting to these changes, with strategic effectiveness and constructive efficiency.

Changing modus operandi and approach to its audience for a company, now is critical.

Albert Einstein himself said , “We don’t expect things to change if we keep doing things the same way.”

Unfortunately, there are many SMEs that have failed to keep up with the times and now do not know where to start in order to become competitive again.

HERE ARE THE 6 BASIC STEPS TO MAKE A COMPANY GO “DIGITAL.”

1) Create an eye-catching and Recognizable Logo.

This is the first point of contact for the company with its audience and is also useful in web positioning.

2) Create or renovate your own Website.

A Site is the corporate showcase to the world. Therefore, it is important to take good care of it and follow it carefully, keeping it up to date.

A good Internet site often comes with a Blog as well.

3) Embedding a Blog in your Website

A blog within the site, offers the opportunity to publish content in a way that intercepts precise searches of potential customers with content created precisely from the SEO perspective. This will enable the company to do content marketing, or content-based marketing.

4) Optimize the site from an SEO perspective.

The World of the Web is vast. Even a good website can go completely unnoticed if it is not optimized for SEO.

SEO is the English acronym for
Search Engine Optimization
and defines all the positioning activities of a website aimed at improving its ranking in search engines such as Google.

5) Create and maintain your company’s social profiles.

Social is the tool that the company has to connect directly with its customers.

Therefore, one must choose them based on one’s target audience and then follow them continuously and, above all, professionally.

In fact, one can NOT follow Social in an amateur way.

Companies’ Social must have a style that, in form and content, follows a precise Marketing strategy. They cannot be improvised!

6) Build a reliable online reputation

Once you enter the world of the Web, you need to keep an eye on your online reputation, managing it so that you can succeed in enhancing your profile. Negative information associated with the company can ruin its reputation if not promptly handled by quickly removing all injury.

 

These are the first 6 Steps to take to grow a Business on the Web and get to be known and competitive online.

The clock is ticking and technology more so-now you can’t wait any longer.

Opening up to the online world has become imperative for companies in any production sector.

author avatar
stefano@skyrocketmktg.com