SME HERE ARE 8 PRACTICAL WEB MARKETING TIPS TO GET OUT OF THE CRISIS

8 PRACTICAL WEB MARKETING TIPS TO GET OUT OF THE CRISIS, FOR SMALL AND MEDIUM-SIZED ENTERPRISES!

Italy is the country of Small and Medium Enterprises. Today, many of these companies have been overwhelmed by the crisis caused by the pandemic.

The possibility of business recovery often depends on the ability of the entrepreneurs in charge of them to look to the future, adapting to new market demands. The most impactful resources that can make a difference right now come almost all from the world of the Web, where you need to secure visibility and following.

Therefore, the first weapon that entrepreneurs will have to start using incisively will be digital marketing.

WHAT IS DIGITAL MARKETING?

 

First, let’s start by defining what Digital Marketing is and what it is about.

Digital Marketing is defined as “the set of marketing activities that use Web channels to develop one’s sales network, analyze market trends, forecast them and create offers on the target customer profile.” This includes mobile phone messaging, email marketing, social media marketing, display advertising, search engine marketing, and apps.

A definition that encompasses many different actions and areas where changes can be made to come out of the shadows and conquer the Web.

First, let’s start with the Corporate Web Site.

1. CORPORATE WEBSITE

Many entrepreneurs mistakenly think that since this is the age of social media, the importance of the corporate Web site has lapsed. Even if you are very active on social, social platforms can never replace the Corporate Site. Your site is the digital foundation of your business and is the only place where you will be completely in control of your messages.

A good website must have these characteristics:

a) must be optimized for mobile devices = This means that it must be visible from Smartphones and Tablets while maintaining perfect visibility by shrinking the fonts and adapting the graphics to the formats of the phone or Tablet. The volume of searches done via mobile far surpassed those conducted via desktop. This is why Google favors sites optimized for mobile devices.

b) must be optimized for search engines (SEO) = This means that a process will be initiated that will be able to drive more traffic to your site using organic (not paid) search engine results such as the use of Keywords, Social Media presence, and more.

In addition to a good website, there is much more you can do to attract the attention of your audience. Here are the most effective moves we suggest you use.

2. EMAIL MARKETING

That of Email Marketing is a method already widely used by companies. Important, however, is to know that most of them are opened from mobile devices, so here are some tips to make them more effective:

  • Make emails short.
  • Include a clear call to action, the “Call to Action”
  • Keep the spacing between periods wide. This gives breath to the text and makes it easier to use the buttons and links within the email.

3. SOCIAL MEDIA MARKETING

Social media is the number one marketing channel used by companies. This happens because almost all people now use them on a daily basis.

Here, too, we have some advice for you:

  • Analyze your audience and ask yourself which platform is best for your target audience.
  • Even if you have personal social media accounts and are used to using them, don’t manage business Pages like private ones, do it professionally instead. Study the best strategy for reaching your audience.

ALSO READ: THE 5 BASIC RULES FOR SOCIAL MEDIA MARKETING IN COMPANIES IN 2020!

4. CONTENT MARKETING

Content marketing is the expression that refers to the creation of CONTENT (such as blog posts, ebooks, white papers, infographics, videos, etc.) that are shared online (including on social media).

The goal is to attract interested users to view certain content and then prompt them to take an action.

5. PAY-PER-CLICK (PPC) ADVERTISING

These are the digital ads, they are displayed when users perform an Internet search for the terms used in the ad.

The Pay-Per-Click system consists of writing a catchy ad that Google (or other search engine) then “runs” based on the directions that have been set in the searches made by the user. Every time a user sees your ad and clicks on it, even if only to close it, their click will be accounted for.

6. MESSAGES

Digital marketing for SMEs also shifts from SMS text messages to the use of messaging apps such as WhatsApp or Messanger.

There are many different ways to leverage audience interactions by activating mobile messaging strategies. From chatboxes that automatically answer customer questions to instant messaging apps that are increasingly being used linked to your website as well because in 2020 customers no longer want to fill out a form and wait for a response but chat in real time.

Ever heard of WhatsApp Business?

This is a completely free application designed for small and medium-sized businesses. Users can create a profile of their business and enter their website location and contact information.

But let’s see together some advantages of this App:

  • Ability to label the organization’s different chats;
  • ability to save messages and create quick answers to frequently asked questions;
  • Ability to configure messages as “out of company”
  • you can link to your website.

7. ONLINE RATINGS AND REVIEWS

By now everyone looks at online reviews before buying anything, and especially in the case of major deals.

Having a good review system will add further value to your company. Optimize your listings on review sites. Keep channels updated and add photos, descriptions, directions, and offers. Monitor your reviews regularly and respond quickly to negative reviews in a courteous effective and decisive manner.

Before concluding we also recommend that you automate some processes to make them faster and more accurate.

8. MARKETING AUTOMATION

There are an infinite number ofvery repetitive aspects in Digital Marketing.

Through marketing automation, you can then automate, for example:

  • Send replies to certain messages or emails;
  • Plan your social media posts;
  • Determine the best time to send email newsletters.

 

author avatar
IIaria D'Alberti