What is SEO, and what’s it for?
Search Engine Optimisation (SEO) is the system with which your website will improve visibility on Google and other search engines’ organic ranking.
A good SEO can take you to the frontline so that potential clients can find you when searching for a product or service. Keep in mind that very few users look beyond the first page of results, so it’s crucial that your website reaches a good position.
REASONS WHY YOU SHOULD INVEST IN IT
Your competitors are doing it: when your competitors are investing in SEO and you’re not, their websites will move up in the rankings and yours will be pushed down until it will be practically invisible.
More users are turning to search engines: 81% of consumers and 77% of B2B customers use search engines to compare a specific product or service before purchasing. Without SEO, your company will go unnoticed in those searches.
Gain and keep your position on Search Engines: SEO is continuously evolving and requires different levels of sophistication to convince search engines that your website offers searchers the best solution for their chosen and looked-up keywords.
It’s cost-effective: few online strategies offer the return on Investment (ROI) you get with SEO. It sends well-targeted traffic to your website, increases sales, builds your brand, maintains your notoriety, and improves your credibility, helping you to reach the top.I want advice
Our aim is to help you achieve visibility. First steps towards a successful strategy:
- Information gathering – we will gather all information needed about your business and industry.
- Keyword research: we then conduct extensive Keyword Research with advanced SEO techniques, targeting different types of keywords
- Website SEO Audit: we perform an exhaustive test on your domain (if you have one already) and do a report of the current state of your website along with our recommendation.
WHAT TYPE OF SEO IS BEST FOR YOUR COMPANY
Depending on your business and website situation you might opt for On-Page or Off-Page SEO but remember that these work hand in hand and the best option is to always apply a mixture of both.
We offer basic and advanced SEO to suit different budgets and can focus on a local, national or global scale in relation to your target audience and objectives. Local SEO is what you want if your customers and competitors are geographically close!
Take a look at our On-Page, Off-Page, and Local SEO pages for more information.I want advice
FREE SEO AUDIT REPORT
REPORTING AND FOLLOW UP
Although SEO is the most efficient method to achieve visibility on Google, other search engines and the Internet in general, it needs time to see those positive results, especially if you are just starting out. This is why we keep you updated weekly or monthly with a Ranking Report, so that you can see the impact of the SEO campaign for yourself.
- Activities Sheet:
The report highlights all activities performed for your website during that time.
- Completion Report:
Once all SEO activities are performed we will send over an extensive, detailed, completion report.
- Our advice: be patient and don’t give up!
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DEVELOPMENT AND UPDATES
In addition to our detailed reports we organise personalised follow-ups with our clients.
Keep in mind that SEO is a tool that needs time to be effective, consider 8-12 months approximately. We will carry out continuous tests, the famous A/B Tests which will indicate the most efficient approach for your brand or company, and which will be reflected in the reports.
Search engines are in continuous evolution and our technicians will always keep you informed on updates so that you will always be aware of the techniques used to continuously improve your website position on search listings.
I want advice
Do you want to have a “Next-Level” strategy? Are you the kind of person who aims high, who prefers “Monsters” of the sector to “simple” experts?
Book a consultation with our Founder Stefano d’Alberti now!
Is it not enough for you to create the best strategy for your Digital Marketing with an expert, but you want to be the expert yourself? Are you interested in knowing all the secrets and getting the right advice on Digital Marketing?
Book now a coaching session with our Founder Stefano d’Alberti!Contact Us
5 steps to boost your business with Social Media
Explore this short eBook and learn the core concepts behind digital marketing and Social Media.
Social Media today plays a crucial role in connecting people and developing relationships, not only with key influencers and journalists covering your company’s sector but also provides a great opportunity to establish customer service by gathering input, answering questions, and listening to their feedback.
With this eBook, we want to guide you throw some easy steps that any entrepreneur should follow within his company. We have been working with hundreds of companies during these years and we noticed very similar mistakes.
Save time and money download this free gift and learn more about Digital Marking and Social Media.