{"id":30251,"date":"2026-10-02T09:50:11","date_gmt":"2026-10-02T07:50:11","guid":{"rendered":"https:\/\/skyrocketmonster.com\/?page_id=30251"},"modified":"2026-10-09T21:06:12","modified_gmt":"2026-10-09T19:06:12","slug":"parquetti-marketing-externalise-parquet","status":"publish","type":"page","link":"https:\/\/skyrocketmonster.com\/fr\/etudes-de-cas\/parquetti-marketing-externalise-parquet\/","title":{"rendered":"Parquetti"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"30251\" class=\"elementor elementor-30251 elementor-28907\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5f10e37 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"5f10e37\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div 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li:before{content:\"\\2197\";background:none;width:auto;height:auto;top:0;color:var(--pink);font-weight:700}\n.srmp-gal{display:grid;grid-template-columns:1fr 1fr;gap:22px}.srmp-gal img{width:100%;height:auto;border-radius:22px;border:1px solid var(--line);display:block}\n@media(max-width:1024px){.srmp-grid{grid-template-columns:1fr 1fr}.srmp-car{grid-auto-columns:70%}.srmp-feat .im{min-height:240px}.srmp-meta{grid-template-columns:1fr 1fr}}\n@media(max-width:767px){.srmp-hero{padding:80px 0 40px}.srmp-sec{padding:60px 0}.srmp-stats{grid-template-columns:1fr 1fr;margin-top:50px}.srmp-stat{padding:20px 14px}.srmp-stat:nth-child(3){border-left:0;padding-left:0}.srmp-stat:nth-child(n+3){border-top:1px solid var(--line)}.srmp-grid,.srmp-gal{grid-template-columns:1fr}.srmp-kpis{grid-template-columns:1fr!important}.srmp-feat .ct{padding:28px}.srmp-rev{grid-template-columns:1fr;padding:32px}.srmp-row{grid-template-columns:1fr;gap:18px;padding:40px 0}.srmp-row h2{position:static}.srmp-cta{padding:64px 22px}.srmp-car{grid-auto-columns:90%}}\n<\/style><div class=\"srmp\">\n<section class=\"srmp-hero\" style=\"padding-bottom:50px\"><div class=\"srmp-w\"><nav class=\"srmp-bc\" aria-label=\"Fil d\u2019Ariane\"><a href=\"\/fr\/\">Accueil<\/a> \/ <a href=\"\/fr\/etudes-de-cas\/\">\u00c9tudes de cas<\/a> \/ Parquetti<\/nav><span class=\"srmp-eye\">\u00c9tude de cas \u00b7 Parquetti<\/span><h1 style=\"font-size:clamp(36px,5.4vw,72px);line-height:1.04;max-width:1050px\">Service marketing externalis\u00e9 pour un revendeur de parquet \u00e0 Rome<\/h1><p class=\"srmp-lead\" style=\"margin-bottom:0\">Parquetti est une r\u00e9f\u00e9rence du parquet de qualit\u00e9 \u00e0 Rome. L\u2019entreprise voulait renforcer sa pr\u00e9sence en ligne, augmenter son trafic qualifi\u00e9 et consolider sa marque.<\/p>\n<div class=\"srmp-meta\"><div><small>Client<\/small>Parquetti<\/div><div><small>Secteur<\/small>Maison \u00b7 Parquet<\/div><div><small>March\u00e9<\/small>B2C<\/div><div><small>Localisation<\/small>Guidonia (Rome), Italie<\/div><\/div><div class=\"srmp-chips\" style=\"margin-top:6px\"><span class=\"srmp-chip\">Marketing externalis\u00e9<\/span><span class=\"srmp-chip\">SEO<\/span><span class=\"srmp-chip\">R\u00e9seaux sociaux<\/span><span class=\"srmp-chip\">Google Ads et Meta Ads<\/span><span class=\"srmp-chip\">RP<\/span><span class=\"srmp-chip\">R\u00e9daction<\/span><\/div><\/div><\/section>\n<section><div class=\"srmp-w\"><div class=\"srmp-cover\"><img decoding=\"async\" src=\"https:\/\/skyrocketmonster.com\/wp-content\/uploads\/2026\/10\/caso-studio-parquetti.webp\" alt=\"Projet Parquetti par SkyRocketMonster\"><\/div><\/div><\/section>\n<section class=\"srmp-sec\" style=\"padding-bottom:40px\"><div class=\"srmp-w\"><div class=\"srmp-sh\" style=\"margin-bottom:24px\"><h2 style=\"font-size:clamp(28px,3.4vw,42px)\">Les chiffres<\/h2><\/div><div class=\"srmp-kpis\" style=\"grid-template-columns:repeat(2,1fr)\"><div class=\"srmp-kbox\"><div class=\"srmp-kpi\"><b class=\"srmp-grad\">+180%<\/b><span>de visibilit\u00e9 en ligne et de positionnement SEO<\/span><\/div><\/div><div class=\"srmp-kbox\"><div class=\"srmp-kpi\"><b class=\"srmp-grad\">360\u00b0<\/b><span>SEO, r\u00e9seaux sociaux, publicit\u00e9 et RP externalis\u00e9s<\/span><\/div><\/div><\/div><\/div><\/section>\n<section style=\"padding-bottom:40px\"><div class=\"srmp-w\">\n<div class=\"srmp-row\"><h2>Le d\u00e9fi<\/h2><div><p>L\u2019entreprise avait besoin d\u2019un partenaire capable de couvrir toutes les fonctions d\u2019un service marketing avec une vision \u00e0 long terme : site, contenus, r\u00e9seaux sociaux, campagnes, relations presse et dialogue continu avec l\u2019\u00e9quipe.<\/p><\/div><\/div>\n<div class=\"srmp-row\"><h2>La strat\u00e9gie<\/h2><div><ul class=\"srmp-list\"><li>Optimisation SEO technique et \u00e9ditoriale du site<\/li><li>Gestion des r\u00e9seaux sociaux avec plans \u00e9ditoriaux, visuels et animation de communaut\u00e9<\/li><li>Campagnes Google et Meta pour des leads qualifi\u00e9s et la notori\u00e9t\u00e9<\/li><li>Articles pour le blog de l\u2019entreprise afin de capter les recherches li\u00e9es au parquet<\/li><li>Relations presse et branding digital sur le march\u00e9 romain<\/li><li>Sessions r\u00e9guli\u00e8res d\u2019analyse et de r\u00e9vision de la strat\u00e9gie<\/li><\/ul><\/div><\/div>\n<div class=\"srmp-row\"><h2>Pourquoi cette approche<\/h2><div><p>Couvrir toutes les fonctions d\u2019un service marketing demande une vision d\u2019ensemble plus que des interventions isol\u00e9es : site, contenus, r\u00e9seaux sociaux, campagnes et relations presse doivent aller dans la m\u00eame direction. C\u2019est pourquoi le travail a \u00e9t\u00e9 organis\u00e9 comme un service marketing externalis\u00e9, avec des sessions r\u00e9guli\u00e8res d\u2019analyse et de r\u00e9vision de la strat\u00e9gie.<\/p><p>Le SEO et les articles de blog captent ceux qui cherchent des informations sur le parquet, les r\u00e9seaux sociaux avec plans \u00e9ditoriaux et community management construisent la relation avec le public, les campagnes Google et Meta apportent des contacts qualifi\u00e9s, et les relations presse et le digital branding renforcent la marque sur le march\u00e9 romain.<\/p><p>D\u00e9couvrez comment fonctionne notre <a href=\"\/fr\/externalisation-marketing\/\">service marketing externalis\u00e9<\/a>.<\/p><\/div><\/div>\n<div class=\"srmp-row\"><h2>Les r\u00e9sultats<\/h2><div><ul class=\"srmp-list ok\"><li>+180 % de visibilit\u00e9 en ligne et de positionnement SEO<\/li><li>Hausse du trafic organique et des demandes commerciales<\/li><li>Meilleure perception de la marque, en ligne et hors ligne<\/li><li>Une pr\u00e9sence digitale active et toujours \u00e0 jour, sans service interne \u00e0 g\u00e9rer<\/li><\/ul><p style=\"margin-top:28px\"><a class=\"srmp-btn ghost\" href=\"https:\/\/parquetti.it\/\" target=\"_blank\" rel=\"noopener nofollow\">Visiter le site du client <span>\u2197<\/span><\/a><\/p><\/div><\/div>\n<\/div><\/section>\n<section style=\"padding-bottom:40px\"><div class=\"srmp-w\"><div class=\"srmp-gal\"><img decoding=\"async\" src=\"https:\/\/skyrocketmonster.com\/wp-content\/uploads\/2026\/10\/caso-studio-parquetti-1.webp\" alt=\"Projet Parquetti \u2013 d\u00e9tail 1\" loading=\"lazy\"><img decoding=\"async\" src=\"https:\/\/skyrocketmonster.com\/wp-content\/uploads\/2026\/10\/caso-studio-parquetti-2.webp\" alt=\"Projet Parquetti \u2013 d\u00e9tail 2\" loading=\"lazy\"><\/div><\/div><\/section>\n<section class=\"srmp-sec\" style=\"padding-top:30px\"><div class=\"srmp-w\"><div class=\"srmp-cta\"><h2>Vous voulez des <span class=\"srmp-grad\">r\u00e9sultats<\/span> similaires ?<\/h2><p>Nous analysons votre march\u00e9 et proposons un plan concret avec des objectifs mesurables.<\/p><a class=\"srmp-btn\" href=\"\/fr\/contactez-nous\/\">R\u00e9server une consultation <span>\u2192<\/span><\/a><\/div><\/div><\/section>\n<section class=\"srmp-sec\" style=\"padding-top:30px\"><div class=\"srmp-w\"><div class=\"srmp-sh\"><h2 style=\"font-size:clamp(28px,3.4vw,42px)\">Autres \u00e9tudes de cas<\/h2><a class=\"srmp-more\" href=\"\/fr\/etudes-de-cas\/\">Toutes les \u00e9tudes de cas <i>\u2192<\/i><\/a><\/div><div class=\"srmp-grid\"><a class=\"srmp-card\" data-tags=\"outsourcing web seo social ads\" href=\"\/fr\/etudes-de-cas\/workface-marketing-externalise-lancement-application\/\"><div class=\"im\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/skyrocketmonster.com\/wp-content\/uploads\/2026\/10\/caso-studio-workface-hd.webp\" alt=\"\u00c9tude de cas : Workface \u2013 SkyRocketMonster\" loading=\"lazy\" width=\"800\" height=\"500\"><\/div><div class=\"ct\"><div class=\"srmp-cli\">Workface<\/div><h3>Site, SEO, r\u00e9seaux sociaux et campagnes pour lancer l\u2019application<\/h3><div class=\"srmp-chips\"><span class=\"srmp-chip\">Externalisation<\/span><span class=\"srmp-chip\">Sites web<\/span><span class=\"srmp-chip\">SEO<\/span><\/div><div class=\"ft\"><div class=\"srmp-kpi\"><b class=\"srmp-grad\">Des milliers<\/b><span>de t\u00e9l\u00e9chargements de l\u2019application, en partant de z\u00e9ro<\/span><\/div><span class=\"srmp-more\"><i>\u2192<\/i><\/span><\/div><\/div><\/a><a class=\"srmp-card\" data-tags=\"seo ads social web\" href=\"\/fr\/etudes-de-cas\/takeoffrelax-seo-google-meta-ads\/\"><div class=\"im\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/skyrocketmonster.com\/wp-content\/uploads\/2026\/10\/caso-studio-takeoffrelax.webp\" alt=\"\u00c9tude de cas : TakeOffRelax \u2013 SkyRocketMonster\" loading=\"lazy\" width=\"800\" height=\"500\"><\/div><div class=\"ct\"><div class=\"srmp-cli\">TakeOffRelax<\/div><h3>Strat\u00e9gie int\u00e9gr\u00e9e pour promouvoir des programmes bien-\u00eatre et des tests de kin\u00e9siologie<\/h3><div class=\"srmp-chips\"><span class=\"srmp-chip\">SEO<\/span><span class=\"srmp-chip\">Ads<\/span><span class=\"srmp-chip\">Social<\/span><\/div><div class=\"ft\"><div class=\"srmp-kpi\"><b class=\"srmp-grad\">0 \u2192 500+<\/b><span>leads g\u00e9n\u00e9r\u00e9s<\/span><\/div><span class=\"srmp-more\"><i>\u2192<\/i><\/span><\/div><\/div><\/a><a class=\"srmp-card\" data-tags=\"branding web social ads seo\" href=\"\/fr\/etudes-de-cas\/sfera-fiscale-marque-site-campagnes\/\"><div class=\"im\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/skyrocketmonster.com\/wp-content\/uploads\/2026\/10\/caso-studio-sfera-fiscale.webp\" alt=\"\u00c9tude de cas : Sfera Fiscale \u2013 SkyRocketMonster\" loading=\"lazy\" width=\"800\" height=\"500\"><\/div><div class=\"ct\"><div class=\"srmp-cli\">Sfera Fiscale<\/div><h3>Du naming aux campagnes : le lancement complet d\u2019un service par abonnement<\/h3><div class=\"srmp-chips\"><span class=\"srmp-chip\">Branding<\/span><span class=\"srmp-chip\">Sites web<\/span><span class=\"srmp-chip\">Social<\/span><\/div><div class=\"ft\"><div class=\"srmp-kpi\"><b class=\"srmp-grad\">0 \u2192 2,000<\/b><span>visites par mois issues du SEO<\/span><\/div><span class=\"srmp-more\"><i>\u2192<\/i><\/span><\/div><\/div><\/a><\/div><\/div><\/section>\n<\/div><script type=\"application\/ld+json\" id=\"srm-case-ld\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/skyrocketmonster.com\\\/fr\\\/etudes-de-cas\\\/parquetti-marketing-externalise-parquet\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/skyrocketmonster.com\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\\u00c9tudes de 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L\u2019entreprise voulait renforcer sa pr\u00e9sence en ligne, augmenter son trafic qualifi\u00e9 et consolider sa marque. ClientParquettiSecteurMaison \u00b7 ParquetMarch\u00e9B2CLocalisationGuidonia (Rome), ItalieMarketing externalis\u00e9SEOR\u00e9seaux sociauxGoogle Ads [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":28690,"parent":30179,"menu_order":5,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"content-type":"","footnotes":""},"class_list":["post-30251","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/skyrocketmonster.com\/fr\/wp-json\/wp\/v2\/pages\/30251","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/skyrocketmonster.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/skyrocketmonster.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/skyrocketmonster.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/skyrocketmonster.com\/fr\/wp-json\/wp\/v2\/comments?post=30251"}],"version-history":[{"count":7,"href":"https:\/\/skyrocketmonster.com\/fr\/wp-json\/wp\/v2\/pages\/30251\/revisions"}],"predecessor-version":[{"id":31344,"href":"https:\/\/skyrocketmonster.com\/fr\/wp-json\/wp\/v2\/pages\/30251\/revisions\/31344"}],"up":[{"embeddable":true,"href":"https:\/\/skyrocketmonster.com\/fr\/wp-json\/wp\/v2\/pages\/30179"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/skyrocketmonster.com\/fr\/wp-json\/wp\/v2\/media\/28690"}],"wp:attachment":[{"href":"https:\/\/skyrocketmonster.com\/fr\/wp-json\/wp\/v2\/media?parent=30251"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}