SEO consultant in Rome: what they do, how much they cost and how to choose one

In short: an SEO consultant in Rome analyses your website, your local competitors and what your customers search for, then works on the technical side, content, Google Business Profile and links so you can be found on Google and, increasingly, in AI answers. For an SME the cost ranges from a few hundred to a […]
Core Web Vitals 2026: What Changes and How to Improve Your Website’s Performance

Core Web Vitals 2026: practical strategies for LCP, INP and CLS. Measure with real-user data and improve the experience your pages offer.
How Much Does SEO Cost for an SME in 2026?

How much does SEO cost for an SME? Investment ranges, included activities, variables and criteria to evaluate an SEO quote.
How to Choose an SEO Agency

How to choose an SEO agency: a practical method to assess skills, audits, content, reporting, KPIs, costs and warning signs.
How Long Does It Take to Rank on Google?
How long does it take to rank on Google with SEO? Realistic timelines, what affects them and how to speed them up. A clear guide with no false promises.
What Is GEO (Generative Engine Optimization) and Why It Matters in 2026
GEO is the practice of getting your brand cited by AI engines such as ChatGPT and Gemini. Learn what it is, how it works and why it is the future of search.
Local GEO: What It Is and How Local Search Is Changing in 2026

What local GEO is and how to optimise Google Business Profile, schema, reviews and content for local search and AI engines.
The 5 Best Google SEO Tools for 2025

The year 2026 will bring new challenges and opportunities for SEO professionals. Fortunately, Google and the digital landscape offer powerful (and often free) tools to tackle every aspect of optimization. Here are the 5 best SEO tools you absolutely need in your strategy this year. -Google Lighthouse Perfect for analyzing performance, accessibility, on-page SEO, and […]
Is Buying Backlinks Still Worth It for Google?

In recent years, Google’s algorithm updates have gradually moved away from placing backlinks at the center of ranking strategies. But in 2026, is buying backlinks still worth it? Or is it an outdated practice that could even be harmful? The Evolution of Link Value for Google In the past, having a large number of […]
Google Snippets: What They Are and How to Optimize Them for SEO

Google snippets are one of the most visible elements in search results and represent a fundamental resource for attracting users’ attention. Correctly optimizing snippets is a crucial step to improve the visibility of your website, increase the CTR (Click-Through Rate) and obtain a better positioning on search engines. In this article, we will explore what […]