Case study · Workface
Outsourced marketing department for the launch of a recruitment app
Workface is an app that matches job seekers with companies looking for staff. The goal was to launch the brand online credibly, speaking to both candidates and employers.
Outsourced marketingWebsiteSEOSocial mediaMeta and Google Ads
The numbers
Thousandsof app downloads, starting from zero
360°website, SEO, social and campaigns in one team
The challenge
The team wanted a true external marketing department without managing internal resources: a website that drove downloads, traffic and installs, well-run social channels and a strategy reviewed on an ongoing basis.
The strategy
- Design and development of the website, built to drive downloads and sign-ups
- SEO to capture job-related searches
- Social media management with useful, motivational and informative content
- Meta and Google Ads campaigns to bring qualified traffic and conversions
- Data analysis and monthly proposals to broaden reach
The results
- Thousands of app downloads, starting from zero
- A professional digital presence consistent with the brand’s values
- More awareness of and trust in the project
- Steady growth in traffic, leads and downloads
- Marketing fully outsourced, with full control over results
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