Google and Meta campaigns across Europe to drive downloads of a fintech app

The audience was varied, spread across several countries and speaking different languages. Downloads alone weren’t enough: the app needed users who would actually use it. Each community needed a different message focused on security, reliability and speed.

• Market research to identify the most relevant segments: immigrant communities, cross-border workers and people who send money regularly
• Profiling of each segment by demographics, online behavior and language
• Ads translated and adapted into the main European languages, focusing on ease of use, security and speed
• Google and Meta campaigns with advanced targeting and retargeting of people who had already interacted with the brand
• Continuous monitoring and optimization throughout the campaign

In a money transfer app, the download is only the beginning: what matters is that people actually use the service. And people sending money to their home country care above all about security and reliability. That is why the work started with market analysis and profiling each segment by demographics, online behaviour and language.

Ads translated and adapted into the main European languages speak to each community in its own language, Google and Meta campaigns with advanced targeting and retargeting reach and re-engage people who have already interacted, and continuous monitoring makes it possible to shift budget to the segments that respond best.

Find out how we approach performance marketing and European market expansion.

• +227% app downloads
• Download growth across several European countries
• More active users and more completed transactions in the app
• CPA below forecast
• Greater brand visibility in the target markets