New Shopify e-commerce and SEO blog for an online herbal tea shop
Tisane di Zahara sells herbal teas and wellness products online and wanted to renew its e-commerce.
The numbers
The challenge
An outdated online store that needed renewing to sell more.
The strategy
- A new Shopify e-commerce
- SEO-oriented blog with advice for customers
Why this approach
For an online herbal tea shop the platform matters as much as the product: an outdated e-commerce site makes buying harder and conveys little care. Shopify provides a modern, fast and easy-to-manage shop on which to build the rest of the strategy.
The blog with advice for customers answers the questions people ask before buying a herbal tea: what it is for, when to drink it, how to choose it. This is content that can appear in search results and in the answers of AI systems, bringing people who are looking for information to the shop.
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The results
- More visibility and more sales
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From zero visibility to a Shopify e-commerce in one year
