Brand, social media and lead generation for the launch of a hair transplant service
T.C.T. needed a name, a brand and online visibility to sell its services.
The numbers
The challenge
Launching a new brand and generating leads.
The strategy
- Creation of the brand and logo
- Launch of the social channels and the brand
- Facebook and Instagram Ads campaigns for lead generation
Why this approach
A new service with no name or brand starts from zero on trust as well: in healthcare, people want to know who they are dealing with before leaving their details. That is why the work started with the identity, naming and logo, and only then moved on to visibility.
Launching the social channels gave the brand a place to introduce itself and answer questions, while Facebook and Instagram Ads are used to reach interested people and collect enquiries. The two levers work together: the campaigns bring people in, the social channels give them reasons to trust.
Find out how we approach performance marketing.
The results
- Brand and service launched online
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From naming to campaigns: the full launch of a subscription service
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