SEO, Google Ads, Meta Ads and social media for an emotional wellness brand

Complex topics had to be explained simply but authoritatively, building trust in little-known practices and finding the right balance between educational content and calls to action.

• Improvements to website structure and content to clarify the offer and improve the experience
• SEO on keywords such as “kinesiology test” and “emotional rebalancing”
• Google Ads on high-intent searches
• Emotion-led Meta Ads to generate contacts and enquiries
• Social editorial plan mixing informative, inspirational and promotional content

Little-known practices such as kinesiology and NLP first need to be explained: without trust, no campaign is enough to generate bookings. Work on the site’s structure and content makes the offer clearer, and SEO on keywords such as “kinesiology test” and “emotional rebalancing” reaches people who are researching.

Google Ads targets high-intent searches, Meta Ads with an emotional angle generates enquiries among people not yet actively searching, and the social editorial plan alternates informative, inspirational and promotional content to keep the balance between education and calls to action.

Find out how we approach performance marketing and SEO.

• From 0 to more than 500 leads generated
• A stronger digital presence consistent with the brand’s tone
• Active acquisition channels across organic search, Google and Meta

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