Website, blog, Google Business and social media for a medical practice
Spadoni Medica is Dr. Spadoni’s medical practice. He wanted an online image that represented him and set him apart from competitors.
The numbers
The challenge
Creating an online showcase for the practice’s services and expertise and getting found by people looking for those treatments.
The strategy
- A new website showcasing services and expertise
- Blog for SEO and patient information
- Google Business Profile for visibility on Maps
- Launch and management of social channels
Why this approach
In healthcare, people also choose a doctor based on what they find online: expertise, services, the way they communicate. A website that showcases the practice’s services and expertise sets it apart and gives clear information to people considering an appointment.
The blog answers patients’ questions and helps the site appear in searches for the treatments offered, the Google Business Profile makes the practice visible on Maps to people looking for a doctor nearby, and social media keeps up an ongoing dialogue with people who already know it.
Find out how we approach SEO and local marketing.
The results
- Online visibility through the new website
- Patients informed by the blog articles
- Easier to find thanks to Google Business and SEO
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