SEO and press office for a labor consultancy firm
RW Studio is a labor consultancy with offices in Trento and Verona. It wanted more website traffic and more clients, both workers and companies.
The numbers
The challenge
Improving the website’s indexing and the firm’s visibility through effective communication with the media and the public.
The strategy
- Website analysis, strategic keywords and content optimization
- Technical work on navigation and site architecture
- Press releases distributed to trade publications and blogs
- Media relations management
Why this approach
For a labour consultancy, trust is built with two complementary tools: visibility when someone searches for a consultant, and the reputation that comes from being mentioned by the media. That is why SEO and press office work were managed together.
Site analysis, strategic keywords, content optimisation and work on navigation and architecture improve indexing, while press releases distributed to industry publications and blogs and media relations increase the firm’s presence beyond its own website, a signal that also matters to AI systems.
Find out how we approach SEO and PR and communications.
The results
- From 0 to 4,500 visits a month
- First page of Google for many industry keywords
- A stronger reputation for the firm
- More clients thanks to greater visibility
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