LinkedIn lead generation for a B2B cleaning company
RVA Servizi provides professional cleaning for offices, hotels, residential buildings and shopping centers. It wanted to expand its client base with an effective way to reach decision-makers in its market.
The numbers
The challenge
It needed direct contact with four different audiences: offices, hotels, property managers and shopping centers. Each with its own needs and language, to be reached without aggressive automation.
The strategy
- Manual research and selection of ideal LinkedIn profiles for each audience
- Connection requests and introductory messages personalized by segment
- Messages focused on reliability and the service’s strengths
- Constant follow-up and quick answers to questions and requests for clarification
Why this approach
Offices, hotels, property managers and shopping centres buy the same service with very different needs. Manually researching and selecting profiles on LinkedIn, segment by segment, makes it possible to talk to the right people without resorting to aggressive automation that damages reputation.
Personalised introductory messages focused on the reliability and strengths of the service open the conversation, and consistent follow-up with quick answers moves it forward. In B2B sales, speed and care in handling contacts matter as much as the first message.
Find out how we approach LinkedIn lead generation.
The results
- +40% interested prospects in the first three months
- Network expanded with key decision-makers in the industry
- Growing lead-to-client conversion rate
- More brand visibility and reputation on LinkedIn
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