Respet needed a new e-commerce, to make it known to its audience and to promote the online store.
The old website was complicated. It needed a simpler store, a direct dialogue with customers and online campaigns.
A complicated e-commerce site loses sales even when the product is right: people buying pet food want to find what they need quickly and reorder easily. The new Shopify store with clearly organised products addresses exactly that.
Social channels closest to the target audience, with content designed for engagement, create a direct dialogue with pet owners, and social campaigns bring new people to the online shop.
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