Multilingual SEO for a niche e-commerce with an international audience

The website started from a fragile technical base: structural issues, unoptimized content and poor visibility. It needed to speak the industry’s language in two languages, Italian and English, with a consistent message in both markets.

• Full SEO audit: technical issues, indexing errors and untapped opportunities
• Multilingual keyword research to reach customers interested in the catalog
• On-page optimization of product pages, meta tags, URLs, headings and images, with a semantic approach
• SEO content plan: new product pages, articles and sections on historical events and contexts of use

A highly specialised catalogue has an advantage and a limitation: people looking for these products use precise terms, but often in different languages and with historical references that a search engine has to be able to connect. That is why the work started with a technical audit: as long as structure and indexing remain fragile, even the best content struggles to stand out.

Keyword research in Italian and English is used to understand how audiences in the two markets describe the same products, so that product pages, meta tags and titles speak the language of the people searching, not just the language of the catalogue. The content plan on historical events and contexts of use adds the context that product pages alone cannot provide, both for search engines and for the AI systems that cite the clearest sources.

Find out how we approach SEO.

• From 0 to 5,000 organic visits a month in about a year
• More qualified traffic to the catalog
• Clearer site structure for users and search engines
• A more recognizable brand in its e-commerce niche

Visit the client’s website ↗