Outsourced marketing department for a parquet flooring retailer in Rome
Parquetti is a go-to name for quality parquet flooring in Rome. It wanted to strengthen its online presence, increase qualified traffic and consolidate its brand.
The numbers
The challenge
It needed a partner able to cover every function of a marketing department with a long-term vision: website, content, social media, campaigns, PR and ongoing dialogue with the team.
The strategy
- Technical and content SEO optimization of the website
- Social media management with editorial plans, creatives and community management
- Google and Meta campaigns for qualified leads and awareness
- Articles for the company blog to capture parquet-related searches
- PR and digital branding in the Rome market
- Regular analysis and strategy review sessions
Why this approach
Covering every function of a marketing department requires an overall vision more than individual actions: website, content, social media, campaigns and PR need to move in the same direction. That is why the work was set up as an outsourced marketing department, with regular analysis and strategy review sessions.
SEO and blog articles reach people looking for information on parquet flooring, social media with editorial plans and community management builds the relationship with the audience, Google and Meta campaigns bring qualified leads, and PR and digital branding strengthen the brand in the Rome market.
Find out how our outsourced marketing department works.
The results
- +180% online visibility and SEO rankings
- Growth in organic traffic and sales enquiries
- Improved brand perception, online and offline
- An active, always up-to-date digital presence without an in-house department to manage
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