SEO in three languages for an e-commerce in Italy, Spain and France
MyPods sells vaping products and wanted to increase its website’s visibility in Italy, Spain and France with an SEO strategy in the local languages.
The numbers
The challenge
Standing out in three different markets with a solid, well-ranked presence and introducing its product range to a wider audience.
The strategy
- Keyword research for each market, with local search trends
- Optimization of content and URL structure
- Targeted link building to increase authority
- Content designed for the tastes and needs of each country
Why this approach
Every country searches for the same products with different words, habits and trends: translating keywords is not enough. That is why keyword research was carried out market by market, starting from local search trends in Italy, Spain and France.
Optimising content and URLs makes the site understandable to search engines in every language, targeted link building increases the authority of the domain, and content designed around the tastes and needs of each country speaks to local audiences rather than a generic one.
Find out how we approach SEO and European market expansion.
The results
- More visibility in Italy, France and Spain
- More qualified traffic and page views
- Improved conversions, with a positive effect on sales and awareness
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Audit, IT/EN keyword research and on-page optimization
From zero visibility to a Shopify e-commerce in one year
