Case study · Mitica Cerimonia

New WordPress website and Google Business for a formalwear store

Mitica Cerimonia had a website that was showing its age.

ClientMitica Cerimonia
IndustryRetail · Formalwear
MarketB2C
LocationItaly
WordPress websiteGoogle Business Profile
Project Mitica Cerimonia by SkyRocketMonster

The numbers

New websiteand visibility on Google Maps

The challenge

Refreshing its online presence and bringing customers to the physical store.

The strategy

  • A new, well-designed WordPress website
  • Google Business Profile to get found on Maps

Why this approach

An outdated website weighs heavily on an important purchase such as a ceremony outfit: visitors form an idea of the shop before they even walk in. A new design-led WordPress website is there to convey online the same care customers find in store.

The goal, however, is still to bring people into the physical shop. The Google Business Profile is used to appear on Google Maps and in local searches, where people look for a nearby shop, check the address and opening hours and decide whether to go.

Find out how we approach local marketing.

The results

  • The brand is found when its name is searched on Google
  • The physical store is easier to reach
Project Mitica Cerimonia – detail 1 Project Mitica Cerimonia – detail 2

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