Social media and content strategy for a gourmet bakery

Engaging its regular audience and growing its customer base with a carefully curated social presence.

• Restyling and management of the social pages
• Consistent content designed for the bakery’s audience

A gourmet bakery lives on loyal customers and word of mouth, but between one visit and the next the relationship risks fading. Restyling and managing the social pages gives the bakery a curated space to stay in touch with people who already know it.

Regular content designed for the bakery’s audience shows products and craftsmanship and introduces the business to new people as well. In food, consistency matters: people who regularly see the products are more likely to drop into the shop.

• Eye-catching profiles that showcase gourmet pizzas and pastries
• An ongoing dialogue with the audience