Case study · Machinery Scanner

A 5-language portal, social media, blog and international campaigns for a machinery comparison site

Machinery Scanner is a comparison site for used heavy vehicles and machinery. It needed to turn its website into a search portal and communicate across several countries and languages.

ClientMachinery Scanner

IndustryMarketplace · Used vehicles and machinery

MarketB2B and B2C

LocationEurope

Web portalSocial mediaMultilingual blogEmail marketingGoogle and social adsTrade fairs

Project Machinery Scanner by SkyRocketMonster

The numbers

5 languagesportal, blog and international campaigns

The challenge

Moving from a traditional website to a complex but easy-to-use portal, informing the audience in several languages and advertising in different countries.

The strategy

Responsive portal translated into 5 languages
Launch and management of the social channels closest to the target audience
Blog in 5 languages with content, interviews and industry news
Email marketing and newsletters
Google and social campaigns in several countries
Event support at the main industry trade fairs

The results

A portal growing strongly in clients, partners and visitors
A consistent international presence across social media, blog and newsletter

Visit the client’s website ↗

Want similar results?

We analyze your market and propose a concrete plan with measurable goals.

Book a consultation →

More case studies

All case studies →

Workface