LinkedIn lead generation for a corporate English learning platform
Lingowise is a platform for learning English online and via app. It wanted to grow in B2B, offering companies language training for their employees.
The numbers
The challenge
Reaching a very specific audience of corporate decision-makers and explaining why the Lingowise method improves productivity, while building a reputation in business education.
The strategy
- Audience defined around HR managers, training directors and decision-makers
- Personalized messages on the method’s benefits for companies
- LinkedIn campaigns targeted at the right professionals
- Continuous analysis and optimization of messaging and targeting
Why this approach
Selling language training to companies means speaking to the few people who decide, not to the general public. LinkedIn is the channel that reaches HR managers, training directors and decision-makers directly, with targeting based on role and company.
Personalised messages explain the benefits of the method for the company, which is what matters to decision-makers, and continuous analysis of messages and targeting shows which combinations work best so the budget can be concentrated there.
Find out how we approach LinkedIn lead generation.
The results
- More B2B clients
- A more visible brand in the corporate training market
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