New website and SEO for a group travel tour operator
Group Studio organizes group trips in Italy and Europe for schools, associations, parishes, agencies and tour leaders. It wanted to build a solid online presence from scratch that generates enquiries.
The numbers
The challenge
It needed a modern, clear website conveying organization and trust, making it easy to search trips and itineraries and telling the tailored, human side of the service.
The strategy
- Design and development of the new website, focusing on usability, visual impact and clarity
- SEO-oriented structure: URLs, tags, speed and mobile version
- Keyword research on group, school and cultural trips, in other languages too
- Copy written for SEO and conversion, with calls to action, FAQs and destination content
Why this approach
Those organising a group trip, whether a school, an association or a parish, take on responsibility for other people and look for a reliable operator. The new website therefore had to convey organisation and trust, as well as make it easy to search for trips and itineraries.
The SEO-oriented structure and keyword research on group, school and cultural travel, including in other languages, make the site findable by people who are planning. Copy written for SEO and conversion, with FAQs and destination guides, answers organisers’ practical questions and conveys the tailor-made side of the service.
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The results
- +325% online visibility thanks to SEO
- Organic traffic growing in the first months after launch
- Lower bounce rate thanks to clearer navigation
- Better rankings for keywords such as “viaggi di gruppo Italia” and “organizzazione tour scolastici”
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