Campaigns, social media and SEO for a fruit and vegetable delivery app
Frutta Quick delivers fruit and vegetables from your trusted local greengrocer to your door. It wanted to make the service known and grow its user base.
The numbers
The challenge
The campaigns had to speak to two audiences: people who could use the app and retailers who needed to be persuaded to join.
The strategy
- Strategic consulting with senior management
- Facebook and Instagram Ads campaigns for lead generation
- Management of two social channels with posts and stories
- SEO to increase website visibility
- Photo shoots at partner stores for social content
Why this approach
An app connecting greengrocers and customers has to convince two different audiences: those who buy and those who sell. That is why strategic consulting with senior management was the starting point, to decide how to speak to each without mixing the messages.
Facebook and Instagram Ads collect enquiries from both audiences, the two social channels with posts and stories tell the story of the service every day, and SEO increases the visibility of the website. Photo shoots at the shops show real people and products, which make a service based on trust in your own greengrocer more credible.
Find out how we approach performance marketing.
The results
- More and more retailers joining the service
- A growing city coverage network
- More app downloads and sign-ups
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Website, SEO, social media and campaigns to launch the app
SEO, social media, ads and PR managed like an in-house department
