Meta Ads lead generation for pellet sales in a seasonal market

A highly seasonal and competitive market. It had to get there before competitors, persuade users to leave their details and speak to both consumers and small businesses and trade buyers.

• Lead Form campaigns on Facebook and Instagram with short, mobile-first forms
• Targeting by interests and geolocation in areas with the highest winter demand
• Creatives tied to the seasonal need, with clear copy on price, quality and availability
• Retargeting of people who had interacted without completing the form
• Continuous testing of visuals, copy and placements to lower the cost per lead

In pellets, demand is concentrated in a few months: those who arrive late find customers who have already chosen. That is why the campaigns were built around the seasonal need and geolocation of the areas with the highest winter demand, with creative and copy clear on price, quality and availability.

Short, mobile-first forms reduce the friction of leaving details, retargeting recovers people who started without completing the form, and continuous tests on visuals, copy and placements identify the combinations with the lowest cost per lead.

Find out how we approach performance marketing.

• +230% leads generated
• More quote requests from genuinely interested users
• Falling cost per lead thanks to continuous optimization
• A database of qualified contacts for follow-up and future campaigns

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