Google and Meta campaigns bringing Italian patients to a dental clinic abroad

Making dental tourism understandable and appealing even to people who had never considered it, conveying trust and safety from a distance.

• Meta and Google campaigns targeting the Italian audience by interests, age and location
• Creatives with testimonials, video interviews and animations
• Clear, empathetic copy to overcome doubts about distance
• Ongoing support to the clinic’s team in handling new leads

Dental tourism asks patients to trust a clinic in another country: before convincing them on price, you have to overcome their doubts about the distance. That is why creative and copy were built on testimonials, video interviews and clear, empathetic copywriting.

Meta and Google campaigns segmented by interests, age and geographic area concentrate the budget on the most suitable Italian audience, and ongoing support to the clinic’s team in handling leads ensures people who have already shown interest are not lost.

Find out how we approach performance marketing.

• Numerous leads generated by opening a new market
• More qualified contact requests
• Traffic growing thanks to localized content
• A more recognizable brand as a safe option for dental care abroad

Visit the client’s website ↗