PR and press releases to launch a passenger rights service in Italy
ClaimFlight offers free legal assistance to passengers affected by delays and cancellations. It wanted to make the service known in Italy too.
The numbers
The challenge
Communicating the company’s mission clearly and convincingly through impactful press releases.
The strategy
- Targeted press releases with stories and testimonials from assisted passengers
- Close collaboration with the team to convey the brand’s mission
Why this approach
A passenger rights service speaks to people who often do not know they have rights: before selling, you have to explain. PR and press releases do exactly this, because the media can tell the story of the problem and the solution more credibly than an advert.
Stories and testimonials from passengers who have been helped make an otherwise abstract topic concrete, and working closely with the team ensures every release conveys the brand’s mission consistently.
Find out how we approach PR and communications.
The results
- More users in Italy assisted by ClaimFlight
- Greater awareness of the service among passengers
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