Multilingual SEO for free walking tours in Italian cities
Citywalkers was born from the passion of a group of young guides who show visitors Milan, Florence, Rome and Venice through authentic free tours. It wanted more organic visibility and more tourists, especially from abroad.
The numbers
The challenge
The website had good potential but wasn’t ranking. It needed SEO competitiveness in both Italian and English, more organic traffic and more readable, better-structured tour pages.
The strategy
- Technical SEO analysis: speed, URL structure, HTML tags and mobile
- Multilingual keyword research on high-intent searches such as “free walking tour Rome” or “guided tour Florence”
- Optimization of titles, meta descriptions, H1s and tour page copy
- New content on itineraries, curiosities and local events
Why this approach
A website with good potential that does not rank often has a problem with its technical foundations: speed, URL structure, HTML tags and mobile performance all affect how Google reads the pages. That is why the work started with a technical SEO analysis.
Multilingual keyword research focused on high-intent searches, those of people already planning a tour, in Italian and English. Optimising titles, meta descriptions, H1s and the text of the tour pages, and adding content on itineraries and local events, makes every page clearer both for tourists and for the systems that answer their questions.
Find out how we approach SEO.
The results
- A sharp increase in organic traffic, especially from international markets
- Many pages among the top results in the target cities
- Growing domain authority
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Audit, IT/EN keyword research and on-page optimization
Website, SEO, social media and campaigns to launch the app
