Social media and SEO for a parking service near Rome Fiumicino airport
Cayman Parking is a car park near Fiumicino airport. It had many customers every day but no way of staying in touch with them.
The numbers
The challenge
Building a relationship with customers and standing out from competitors.
The strategy
- Launch and management of social channels with a humanized brand
- SEO with link building from authoritative domains
Why this approach
A car park near an airport works with customers who arrive, leave their car and fly off: the relationship ends at collection. Social media gives the service a face and keeps it present between one trip and the next, with a human tone that sets it apart from competitors offering the same service in the same area.
People looking for parking at Fiumicino compare options on Google shortly before they travel. That is why the social media work was combined with SEO and link building from authoritative domains: links from trusted websites help Google treat the site as a credible source in its sector.
Find out how we approach SEO.
The results
- Dialogue with the audience and targeted promotions
- More visibility thanks to SEO
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Website, SEO, social media and campaigns to launch the app
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