Website, SEO, PR and content for a chestnut pellet producer
Castanea produces and sells chestnut wood pellets. It wanted an online presence that matched the quality of its product, more visibility and more authority in its industry.
The numbers
The challenge
An established, competitive market where it had to stand out for quality and authenticity, get found online and build credibility.
The strategy
- A modern, intuitive website telling the brand’s values and products
- Keyword research and technical optimization for organic traffic
- PR strategy with articles in trade publications
- SEO-optimized articles for the company blog
Why this approach
In an established market like wood pellets, price alone is not enough to stand out: what counts is being able to show quality and authenticity. The modern website telling the company’s values and products gives shape to that difference, while keyword research and technical optimisation make it findable.
The PR strategy with articles in industry publications takes the company name beyond its own website, where credibility is really built, and the company blog articles answer the questions of people choosing a supplier. Being cited by authoritative sources is also one of the signals AI systems take into account.
Find out how we approach SEO and PR and communications.
The results
- First result on Google for many keywords and from 0 to 350 organic visits a month
- A digital presence consistent with the product’s positioning
- More visibility and authority in the industry
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