Website and online gallery for an artist’s archive
The custodians of Arturo Carmassi’s work wanted a WordPress website paying tribute to the artist and hosting an online gallery of his works.
The numbers
The challenge
Translating a unique artistic language into digital form, letting visitors explore the works in an engaging way.
The strategy
- A custom, clean and understated WordPress website
- Online gallery of the main works with intuitive navigation
Why this approach
An artist’s archive has different needs from a commercial website: it has to put the works at the centre, not the design. That is why the WordPress site was designed to be essential and understated, leaving room for the artist’s language without imposing an extraneous style on it.
The online gallery with intuitive navigation allows visitors to explore the main works in an orderly way, making the archive accessible to enthusiasts, scholars and the curious wherever they are.
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The results
- An online presence worthy of the artist’s work
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