Case study · Argan De Rachida
Instagram strategy and editorial plan for a cosmetics brand
Argan De Rachida wanted advice on making its Instagram more engaging.
Instagram strategyEditorial plan
The numbers
Instagrameditorial plan and visual identity
The challenge
The profile lacked consistency and an overall vision.
The strategy
- An editorial plan with a consistent visual identity
- Focus on sales peaks such as Christmas and the sales season
The results
- A feed with an overall vision
- Targeted content
- A calendar built around the sales periods
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