LinkedIn Ads and Outreach: how to do quality lead generation on LinkedIn

With more than 830 million users, LinkedIn, in recent years, has established itself as the world’s most influential professional networking platform in any job sector. Among the greatest potential for the individual user are personal branding and online reputation; at the same time, LinkedIn can also offer a large number of options for companies to highlight their business in both B2B and B2C. As stated, in fact, by Hubspot Research: “
Linkedin in B2B is 277% more ‘effective in generating leads on target than Facebook and Twitter

Today, in addition to this great potential, LinkedIn is also widely exploitable for lead generation activity. Especially because of the platform’s ability to implement very specific and segmentable retargeting, you are able to track certain job categories, companies and professional roles on which to target your marketing strategy.

LinkedIn Ads and lead generation

What is meant by lead generation on LinkedIn? The platform provides users with LinkedIn Ads, a web marketing tool, which allows individual users and companies to connect with their target professional community by publishing advertising content and acquiring contacts from potential clients.

Linkedin lead collection campaigns are a particularly attractive tool, compared to those that can be implemented in other platforms, especially in cases where the goal is to reach users with specific characteristics.

LinkedIn Ads allows different types and formats of advertising, including:

  • Sponsored content: posts viewable in the feed, perfect for amplifying content reach.
  • Text ads: advertisements displayed on various pages. They include a title, a short sentence and an image. The result of this type of ads is measured by cost per click (CPC) or cost per impression (CPM).
  • Sponsored InMail messages: messages sent directly from advertisers Unlike other social networking sites on LinkedIn, it is important to rely on quality contacts, rather than quantity. It is, in fact, more effective to target and focus one’s searches and messages on users related to our business.

LinkedIn Outreach

Direct messages are the primary method of one-to-one communication, and the LinkedIn Outreach process revolves precisely around messaging. Outreach on LinkedIn is the process of reaching potential customers by selecting a target audience and sending messaging.

Outreach on LinkedIn unlike inbound techniques, allows you to actively seek out your customer base instead of waiting for customers to find your business.

LinkedIn Outreach is based on 3 basic inputs:

  • Mass activity: with LinkedIn Outreach, it is important to have a mass strategy, contact many users in the target sphere.
  • Targeting: at the heart of a successful strategy, it is important to send personalized messages to the right people. It is necessary to carefully select contact persons and segment potential customers by criteria such as company size, job title, or location.
  • Personalization: as with any good Outreach campaign, the more personalized the messages, the greater the chance of achieving the goal.

If you were able to really understand the great potential of LinkedIn after this article, what are you waiting for to contact us to start your LinkedIn strategy!





The World of Corporate Marketing has undergone significant changes, becoming even more Digital.

Today, with the Pandemic caused by the Coronavirus, the Web universe has taken a clear upper hand over everything else.

The Marketing industry has increasingly shifted to Web Marketing especially at the corporate level.

In the Past:
the main channels of corporate marketing were: TV, printed flyers, brochures, leaflets, newspaper ads, and billboards.

everything goes through the Web.

In the Past:
the Marketing World targeted a typical consumer, who was given standard information, created specifically for him, in a static way.

the consumer is a friend who asks, comments advises and criticizes and to whom one must respond promptly. The customer wants to feel important and demands to be involved in new and dynamic ways.

The ways and times of communicating have changed, now everything is digital and immediate!


Entrepreneurs who want to continue to grow their Enterprises, must necessarily stay abreast of the times thus adapting to these changes, with strategic effectiveness and constructive efficiency.

Changing modus operandi and approach to its audience for a company, now is critical.

Albert Einstein himself said , “We don’t expect things to change if we keep doing things the same way.”

Unfortunately, there are many SMEs that have failed to keep up with the times and now do not know where to start in order to become competitive again.


1) Create an eye-catching and Recognizable Logo.

This is the first point of contact for the company with its audience and is also useful in web positioning.

2) Create or renovate your own Website.

A Site is the corporate showcase to the world. Therefore, it is important to take good care of it and follow it carefully, keeping it up to date.

A good Internet site often comes with a Blog as well.

3) Embedding a Blog in your Website

A blog within the site, offers the opportunity to publish content in a way that intercepts precise searches of potential customers with content created precisely from the SEO perspective. This will enable the company to do content marketing, or content-based marketing.

4) Optimize the site from an SEO perspective.

The World of the Web is vast. Even a good website can go completely unnoticed if it is not optimized for SEO.

SEO is the English acronym for
Search Engine Optimization
and defines all the positioning activities of a website aimed at improving its ranking in search engines such as Google.

5) Create and maintain your company’s social profiles.

Social is the tool that the company has to connect directly with its customers.

Therefore, one must choose them based on one’s target audience and then follow them continuously and, above all, professionally.

In fact, one can NOT follow Social in an amateur way.

Companies’ Social must have a style that, in form and content, follows a precise Marketing strategy. They cannot be improvised!

6) Build a reliable online reputation

Once you enter the world of the Web, you need to keep an eye on your online reputation, managing it so that you can succeed in enhancing your profile. Negative information associated with the company can ruin its reputation if not promptly handled by quickly removing all injury.


These are the first 6 Steps to take to grow a Business on the Web and get to be known and competitive online.

The clock is ticking and technology more so-now you can’t wait any longer.

Opening up to the online world has become imperative for companies in any production sector.


Linkedin Ads everything you need to know.

If you are looking for a way to increase your professional visibility, LinkedIn Ads may be the perfect solution. With more than 700 million registered users, LinkedIn has become the social network of choice for professionals worldwide. Advertising on this platform can help you reach new customers and generate qualified leads for your business. But how exactly do ads on LinkedIn work? In this article we will provide you with all the information you need to understand how best to use this form of online advertising!

What is LinkedIn Ads?

LinkedIn Ads is the advertising platform of LinkedIn, the world’s largest professional social network. With this solution, you can create highly targeted ads and reach specific audiences based on industry, current or past job, geographic location and demographics. This means that you can promote a product or service only to people interested in what you are offering.

To use LinkedIn Ads, one must have a LinkedIn account and there are several types of campaigns to choose from: sponsored posts (direct messages sent to users), lead acquisition ads (a form of ad that can generate inquiries from users) and text ads (ads with a brief description of the product/service).

Costs are variable depending on the type of campaign chosen and the duration of the campaign. Prices may increase if you want to reach a very specific or limited audience.

LinkedIn Ads can be a very effective tool for companies seeking new customers in the B2B sector as it allows them to directly tap the right target audience without waste.

The different types of ads on LinkedIn

There are several types of ads available on LinkedIn, each with a specific purpose. The format of the ad will depend on the purpose of the advertising campaign and the goal it is intended to achieve.

The first type of ad is the Sponsored Content ad. This type of ad is displayed in the “Feed” section of LinkedIn users and can be used to promote existing posts or create new advertising content. Sponsored Content ads can include text, images and videos.

The second type of ad is the Business Page Search Ad. These ads appear on the search page of the LinkedIn website and have the main purpose of increasing the visibility of the company profile to potential customers interested in your industry.

The third type is the Sponsored InMail Announcement, these private messages are sent directly to the email box of recipients selected based on their professional profile information.

Finally Dynamic Ads: this format allows marketers to tailor their advertising to fit their target audience.This type of ad offers the greatest results to those who already have a large contact list on the social network or have experience using advertising tools.

In summary, each format has a distinct purpose, but all must adhere to the guidelines provided by the social staff in the terms of use of its advertising services.

Pros and cons of advertising on LinkedIn

Advertising on LinkedIn has some advantages and disadvantages to consider for companies that want to use it as a marketing tool. One of the main advantages is the ability to reach a highly qualified audience based on specific criteria such as job title, company or industry. This can give you more control over the recipients of your ads than other platforms.

The demographic data available on LinkedIn is often more accurate than on other social networks, thus making it easier to find the right target audience for your advertising campaign. Another benefit concerns the professionalism of the platform: users tend to be less inclined to interact with irrelevant or uninteresting content.

However, one of the main disadvantages of advertising on LinkedIn is the high costs compared to other social platforms. CPCs (Cost Per Click) can be very high especially if you are trying to reach a particularly competitive target audience.

Ads on LinkedIn have a higher likelihood of being intrusive if they are not creatively effective and relevant to the target audience. This can lead to a decrease in user interest in the company itself and a reduction in the conversion rate of promotional campaigns on the platform.

Finally, it should be emphasized that ads must be well thought out and leave nothing to chance as any mistake could negatively affect the success of the campaign.

What are the best formats for LinkedIn ads?

To be successful with LinkedIn ads, choosing the right format is essential. There are many formats available, and each has its own unique advantages.

One of the most popular formats is the text ad. This announcement appears as a regular post in LinkedIn users’ feed, but is labeled as “Sponsored.” It is ideal for companies that want to increase brand awareness or promote special offers.

Another effective format are InMail Ads, which are in the form of a direct message to users selected on the basis of their professional characteristics. This type of ad offers more interaction with the audience and can be used to generate qualified leads.

Dynamic Ads make it easy to create targeted campaigns using information from the user’s profile such as current or previous job position, so you can reach exactly the target audience of your campaign.

Finally, there are also Video Ads that are displayed among the videos in the users’ feed or on the company page on the platform and have more visual impact than other formats.

In summary, there is no one best format for all types of advertising messages on LinkedIn-it will depend on the nature of your business and the specific goal of your campaign!

Examples of LinkedIn ads

Examples of LinkedIn ads can provide great inspiration for those who want to create effective ad campaigns on this platform. Ads on LinkedIn are very different from the traditional banner ads found on other websites because they have a strong emphasis on professionalism and B2B marketing.

One of the most common types of ads on LinkedIn is “Sponsored Content,” which appears as an organic post within users’ feeds. This type of ad can be used to promote content such as articles or videos as well as specific products or services. For example, the company Salesforce used this format to promote its CRM solution.

Another popular format are sponsored InMail ads, which are personalized messages sent directly to the inbox of users selected on the basis of age, geographic location, and work experience in their LinkedIn profile. This type of message is especially good for campaigns focused on acquiring qualified leads.

Finally, there are the so-called “Dynamic Ads,” which display personalized information about users based on their profile data (such as name, picture and job title). Coca Cola has successfully used this format by launching a campaign aimed at recruiting new employees through massive dissemination of job offers via Dynamic Ads.

Alternative to advertising on LinkedIn

Alternative to advertising on LinkedIn

Although advertising on LinkedIn is a great option for reaching your target audience, there are also effective alternatives. One of the best alternatives is to use LinkedIn company pages. Corporate pages allow companies to create content that shows potential customers the company’s values and what it has to offer.

With a well-maintained and constantly updated business page, a company can build lasting relationships with its followers and interact directly with them. This not only increases the company’s authority but also creates a sense of trust between the company and its customers.

In summary, while advertising on LinkedIn can provide remarkable results in terms of lead generation and conversion, one should always keep in mind that there are other equally viable options such as company pages. It is important to find the right strategy for your business and be consistent in its implementation to achieve positive results on the impact of your digital presence.


Marketing agency? The most coveted job in 2024!

If you are looking for a challenging and growing career, marketing agency may be the perfect choice for you. With the digital world expanding faster and faster, companies need experienced marketing professionals to help them reach their audience and increase sales. In this article we will explore everything you need to know about working at a marketing agency-from the skills needed to the way the day-to-day work is done. Let’s find out together why becoming a marketing professional is the most coveted job in 2024!

The different types of marketing agencies

There are different types of marketing agencies, each specializing in a specific area. For example, some focus on digital marketing, while others focus on traditional advertising such as print and television.

Digital marketing agencies are at the top because most companies need a strong online presence to reach their customers. These agencies can help companies create effective websites, manage their social media marketing, and develop SEO strategies to improve their search engine visibility.

Other agencies focus on graphic design and video production, providing services such as corporate logo design or production of creative commercials.

Finally, there are also agencies specializing in integrated communications that work on the image of the company as a whole: from brand identity to promotional event planning to media relations.

In summary, each type of agency is useful for different business needs. Working at these companies can be very challenging because of the variety of clients and projects to tackle.

Pros and cons of a marketing agency

Working in a marketing agency can be very rewarding, but also challenging. There are advantages and disadvantages to consider before deciding if this is the right job for you.

One of the main advantages of working in a marketing agency is the variety of work. You will have the opportunity to work with different clients from different industries and face different challenges every day.

However, there are also some negative aspects that need to be considered. One of the most common disadvantages of marketing agencies is the constant pressure to meet clients’ set goals by specific deadlines.

Hours can be exhausting during intensive periods or when an important date such as an advertising campaign or product launch is approaching.

Finally, the dynamics within the agency itself can be complex: there are often many different personalities collaborating on the same project, and it is necessary to learn how to effectively manage these internal dynamics.

If you are interested in working in marketing, consider these pros and cons carefully before deciding what your professional future will be!

What is a marketing agency?

A marketing agency is a company that specializes in promoting and advertising the products or services of other companies. These agencies work on behalf of their clients, developing effective and customized advertising strategies.

The activities performed by a marketing agency vary according to the client’s needs. Working with an agency can mean creating a comprehensive advertising campaign that includes social media marketing, email marketing, SEO (Search Engine Optimization), PPC (Pay-Per-Click) advertising, and many other activities.

Marketing agencies can also provide services related to e-commerce management such as designing the web platform of the online store or launching new products in the market.

Another important aspect of marketing agencies is the use of analytics to track the results of advertising campaigns. Experts in this field are constantly analyzing data obtained from different sources to continuously improve the performance of the strategies adopted.

When we speak of a marketing agency we are referring to a dynamic and essential entity in the modern business world.

What are the advantages of working in this field?

Working in a marketing agency can offer many advantages. First, it is a constantly evolving and growing industry, so there is always a chance to learn new things and develop skills that could lead to further job opportunities.

Work within the marketing agency often requires collaboration with other creative professionals such as graphic designers, copywriters, and social media experts. This synergy can provide a great source of inspiration and motivation to continuously improve.

Another advantage of working in this field concerns the different subject areas you work on: from branding to digital advertising to SEO strategies. This means that every day there will be different challenges to face and problems to solve.

Finally, the enormous amount of data collected through Web analytics allow marketers to make informed decisions based on numbers instead of personal hunches. All this creates a positive stimulus in the pursuit of the best results for customers.

Working in a marketing agency not only allows you to acquire many skills professionally but also relationally because very often close relationships between international teams and external partners are necessary, which increases the chances of your career in the future .

What skills are needed to work in this field?

To work in a marketing agency, you need to possess a specific skill set. First, you need to have a good understanding of the main digital tools and technologies used in the digital marketing industry.

It is important to know how to create original and engaging content using creative and persuasive writing. The ability to critically analyze data is critical to understanding the performance of advertising campaigns and identifying possible areas for improvement.

Social skills are equally important-the ability to interact with audiences through social media enables companies to build lasting relationships with their customers.

A good marketer must be able to manage multiple projects simultaneously without ever losing focus on the expected results. Mental and emotional flexibility is therefore essential to adapt to the rapid changes that often occur in the world of digital marketing.

Finally, the importance of creativity should not be forgotten: a good marketer knows how to generate innovative ideas that capture the attention of the target audience. Being curious and open to new experiences helps develop this fundamental skill in the production of graphic or video materials to offer to one’s clientele.

How is the work of a marketing agency carried out?

In summary, agency marketing is one of the most coveted professions in 2024 and offers many career opportunities. However, to work in this field, it is essential to possess specific skills such as creativity, critical thinking and communication skills.

The work of a marketing agency also requires the ability to adapt quickly to changes in market trends and the use of digital technologies. In addition, it is important to stay abreast of new marketing techniques and strategies.

In general, the work done by a marketing agency is to develop effective advertising campaigns to promote their clients’ products or services. This may include activities such as in-depth market research, competitive analysis and original content creation.

By working in a highly collaborative and energizing team with colleagues who share the same professional goals in the continuous pursuit of excellence, one can achieve very important personal satisfaction as well as achieve great business performance in growing one’s clients’ business.

If you are passionate about the world of the web, do not hesitate to embark on this wonderful adventure!


The 5 things to know before relying on a Web Agency Rome Instagram ADS

If you are a company looking for a web agency in Rome for Instagram ads? Is this because you want to promote your products on Instagram or Facebook?
Instagram Ads may be the ideal solution for you! This highly effective advertising tool allows you to reach new customers and increase your brand’s visibility on the world’s most popular social network. But how best to use these powerful advertising strategies? In this post, we will show you everything you need to know to take full advantage of the potential of Instagram Ads and get amazing results for your business. Are you ready? Let’s find out together how to win over Instagram users with high-impact ad campaigns!

Web Agency Rome Instagram ADS? But let’s better understand what an Instagram Ads is.

Instagram Ads are an effective way to promote your products on social. With Instagram Ads you can reach a wider audience and increase engagement with your followers.
Instagram Ads can be used to promote products, services and content. You can choose from several targeting options, such as people who have already visited your website or your followers on other social channels. You can also select a budget and monitor the results of your campaigns in real time.

How to create a successful campaign on Instagram? The secrets of the Rome Web Agency expert in Instagram ADS.

Instagram Ads are a great way to promote your products on social. But how to create a successful campaign on Instagram? Here are some tips:

1. Choose your target audience

Who do you want to reach with your campaign? Identify your target audience and create ads targeted to this audience.

2. Create visually appealing ads

The success of a campaign on Instagram also depends on the visual appearance of the ads. Make sure they look good and catch the user’s attention.

3. Use hashtags strategically

Hashtags can help you reach a wider audience. Choose the most popular ones and use them in your ads to increase views.
4. Take advantage of Stories

Instagram Stories are an interesting way to promote your products and attract the attention of followers. Use creative formats such as polls, quizzes, and surveys to engage users.

5. Constantly monitor your campaigns

Be sure to constantly monitor the performance of your Instagram Ads campaigns so that you can make informed decisions about how to improve them.
We hope these tips will help you in creating successful campaigns on Instagram. If you need a hand, don’t hesitate to seek the help of a marketing expert.
Good luck!

3 types of advertisements on Instagram

Instagram ads are based on image and the ability to capture the audience’s attention. Companies can choose from different types of ads, depending on their needs and goals. The following are some of the main types of ads on Instagram:

1. Static images: these images do not move and are ideal for promoting products or services.

2. Video: videos can be used to present a product or service in a more dynamic way than static images. Videos can also be shared on the website or other social channels to increase visibility.

3. Carousels: carousels allow multiple images or videos to be placed within the same ad, allowing users to scroll through them to view them all. Carousels are particularly effective when used to narrate a

How much can an Instagram Ads campaign cost?

The cost of an Instagram Ads campaign varies depending on several factors, such as the number of people you want to reach, the duration of the campaign, and the type of ad. In general, it can be estimated that the cost per thousand views (CPM) of ads ranges from $5 to $10.

What to avoid when creating your own advertising campaigns on Instagram?

-Do not use more than one call-to-action in your ad. Too many calls to action can be confusing to your audience and don’t help convert.
-Do not use generic or overly specific hashtags. Generic hashtags like #instagood or #photooftheday do not help bring targeted traffic to your website. If your hashtags are too specific, you may limit the number of people who will see them.
-Do not use images that are of poor quality or not relevant to your campaign. Instagram Ads look very professional, so make sure your images are up to par. Use images that focus on the product or offer you are promoting and that are appealing to your target audience.

In conclusion, Instagram Ads are a great way to promote your products on this social network. However, it is important to use them in the right way to achieve the best possible results. Be sure to select the type of ad that best suits your product and target audience, set an appropriate budget, and constantly monitor the results you are getting. If you don’t want to waste your budget, we recommend finding a Rome Instagram ADS Web Agency.



Web Agency Rome Istagram Ads

Everything you don’t know about Instagram ads

Hello everyone! Are you ready to enter the world of Instagram ads? If your answer is yes, then you are in the right place! In this post, you’ll discover everything you don’t know about ads on Instagram-from effective strategies for creating engaging ads to the hidden statistics behind posting an ad. So get ready to explore the dark side of the world’s most popular platform for sharing moments of daily life and discovering new products. Ready to go? Buckle up and enjoy your reading!

What are Instagram ads?

Instagram ads are advertising formats that can be used on Instagram’s platform. Companies can choose from several format options, such as photos, videos, stories, and carousels.

How do they work?

Instagram ads are a simple and direct means of advertising on Instagram. Companies can choose to create sponsored ads that appear in the “Featured” section of the Instagram feed or in Instagram stories. Followers will see the announcement among normal posts and can interact with it as they would with any other post.

What are the advantages and disadvantages of Instagram ads?

Instagram Ads are an effective way to reach your target audience and increase the visibility of your business. However, there are some advantages and disadvantages to consider when it comes to using this platform to promote your business.


1. Instagram Ads allow you to reach a large audience quickly and efficiently.
2. This platform gives you the ability to create customized ads based on your company’s needs and budget.
3. With Instagram Ads you can easily track the results of your campaigns by analyzing data such as the number of people who viewed or clicked on the ads.
4. Instagram Ads give you the opportunity to test different advertising strategies to find the one that best fits your needs.


1. The costs of Instagram Ads can be high.


How to create an effective Instagram ad?


The secret to an effective Instagram ad is simplicity. Less is more when it comes to creating an ad that works on this platform. Here are some tips to help you get the most out of your Instagram ads:

– Choose an attention-grabbing image. A good way to do this is to choose an image that contrasts with the rest of the Instagram feed.

– Use short, direct copy. Because Instagram users are used to scrolling quickly, you need to be able to effectively communicate your message within seconds.

– Use clear and direct CTAs (call to action). Users need to be able to immediately understand what you want them to do, so be sure to use CTAs such as “download now,” “find out more,” or “buy.”

– Reach a targeted audience. Use the targeting tools provided by Instagram to reach the right people. You can choose to target by age, gender, location, and more.

– Promote quality content. Be sure to create ads that are relevant to what you are promoting and have a positive impact on users.

What are the alternatives to Instagram ads?

Social networks are a great tool for promoting products and services, and Instagram is one of the most popular. However, it is not always possible to use Instagram for promotion, for various reasons. In this article we will look at some of the alternatives to Instagram ads.

1. Promotion on blogs: blogs are a great way to reach target audiences. The main advantage of using blogs as a mode of promotion is that they offer readers the opportunity to read detailed and informative articles that are much more in-depth than most posts on Instagram.

2. Facebook advertising: using Facebook advertisements can prove to be a great way to promote products or services to your target audience. In fact, thanks to the different segmentation options, you have the opportunity to reach a very targeted and specific audience with relevant and effective content.

3. Influencer marketing: this strategy involves the use of the

influencers as a means of reaching a wide audience. Through the content created by influencers, a message can be easily conveyed that can reach a large and extended audience.

4. SEO: search engine optimization (SEO) is a great tool for improving the visibility of one’s product or service, especially in the long run. This is a technique that can be very useful for ranking one’s Web site on search results, thereby increasing traffic to Web pages and generating more conversions in terms of sales or leads.
5. Email marketing: email marketing remains one of the most effective tools for promoting products and services. Using segmentation and personalization techniques, targeted messages can be sent to specific users in order to provide them with relevant information about the products or services offered.
6. Native advertising: native advertising, also known as content marketing, is a great way to promote products or services unobtrusively and naturally within existing content. The main advantage of this marketing strategy is that it can help build relationships with users because the messages conveyed are more natural and integrated into their online experience.
7. Display advertising: display advertising, also known as banner advertising, can be a great way to promote products or services using images, animations and videos. This is a strategy that offers the ability to create customized campaigns that can reach a targeted audience through selected Web sites.
In conclusion, there are many alternatives to Instagram ads that can be used to promote products or services. Each strategy has its advantages and disadvantages, so it is important to carefully consider your marketing needs before choosing the most suitable solution.


THE WORLD EMOJI DAY: all the interesting facts.

The yellow smilies, which we use every day in our messages and on our social media, have now created a veritable language of their own. Emoji have been so successful because they allow us to better express our emotions and make the concept we are expressing clearer.

Emoji have become part of our daily lives, so much so that we even have a dedicated day!


Let’s find out some interesting facts about emoji that you may not yet know:

  • Emoji is derived from Japanese η΅΅ζ–‡ε­—, a word composed of 3 ideograms meaning image, writing and character.
  • These smilies were created in 1998 by Japanese engineer Shigetaka Kurita
  • The smiley face laughing with tears in its eyes is the most used smiley face in the world today
  • The Encyclopedia Treccani prefers the masculine declension of the term emoji, although the Accademia della Crusca reports that to date the most commonly used version is the feminine one.
  • Since 2014, World Emoji Day has been established, but you may be wondering why July 17? This day is the brainchild of Jeremy Burge, the founder of Emojipedia, precisely because the emoji representing the calendar marks the date July 17 πŸ“….
  • We mistakenly tend to lump emoji and emoticon together, but they are actually not the same thing! An emoticon is a representation of an expression, through a combination of punctuation marks. Emoji, on the other hand, are real pictures that depict many different things.




As mentioned earlier, emoji have created a real language, one that has become particularly entrenched in the social world. For this very reason, marketers are taking full advantage of the enormous potential that emoji have to increase audience engagement, especially for advertising campaigns. Many studies point out that emoji benefit the brand by creating empathy in the customer. Brands now also have the ability to develop emoji, through online tools such as Moji Maker, a program for creating custom emoji.

Thus, emoji are a very important tool, but be careful not to overdo it! An excess of emoji could distract from the intended message.




Metaverse is a term coined in 1992 by Neal Stephenson in Snow Crash, a cyberpunk science fiction book describing a virtual reality shared via the Internet, where one is represented in three dimensions through one’s avatar. Since 1992, the Internet world has come a long way, but in recent times the very concept of the metaverse, conceived by Stephenson, has come increasingly to the fore, Just think that as of February 2022, in fact, the Accademia della Crusca estimated 14.7 million Google results for the word metaverse.

This heightened interest in the topic has arisen especially since Facebook decided to name Meta the Group’s holding company, which also owns Instagram, Whatsapp and Oculus. With this news, Mark Zuckerberg has sent a message to the whole world: the future is in the Metaverse! Zuckerberg, however, is not the only one who has set his sights on the metaverse’s potential; other companies, such as Microsoft, Roblox, and Tencent, have already invested millions of dollars on the project’s development.


The metaverse is a digital universe, which can be accessed by a special virtual reality and augmented reality technology. People connected to the metaverse are part of the physical world, but they can see and interact with things that others cannot see because they belong to a virtual world. What seemed to be an industry relegated only to the world of video games is actually opening up much broader and more interesting prospects in recent times, as well as contributing to the creation of new professions and collaborations. Users accessing through 3D viewers can enjoy virtual experiences such as creating objects, participating in meetings, traveling…


On October 28, 2021 Mark Zuckerberg announced that the company Facebook, Inc. has changed its name to Meta Platforms, Inc. Meta is the name Mark Zuckerberg wanted to give Facebook, precisely to emphasize the importance that the metaverse will assume in the future. Ihe name Facebook was beginning to feel narrow to the company, since it ended up associating it closely with only one of its products-actually, by now, only a fraction of what the company actually deals with. . During the online event
Inside the lab, building for the metaverse with AI
, Zuckerberg defined Meta as
“an immersive version of the Internet, where instead of looking at something through the screen we will be in there, as if we were experiencing it in person.”


Given the great potential of this digital universe that is applicable to every industry and will closely involve thousands of professionals, the question then arises, when and how will marketing change?

For marketing, one of the most innovative and evolving fields, so many new opportunities and ways of working are sure to arise. There will certainly be opportunities to design increasingly immersive ideas and experiences, giving rise to new forms of interaction with audiences of potential customers and buyers.

A new article on the subject will be forthcoming!




Local Marketing

Make it easier for potential customers in your area to find you!

What is local marketing?

Local Marketing is the heir to word of mouth that was used in the past. Today, that the world passes all through the Web, this Marketing strategy is used to succeed in appealing to a selected audience by getting them to a specific physical location.

Why is it necessary for Local Marketing to go through the web?

Today’s paradox is precisely that in order to do local advertising, you have to go through the global universe of the Web. This happens because the computer and, even more so, the cell phone, can get closer to your potential customer than any other kind of advertising you can come up with. In fact, everyone has their phone in their hand all the time, at work, in moments of relaxation, in moments of waiting, and often even in the bathroom. This makes it the main tool on which you imprint a successful Marketing strategy.

For whom is Local Marketing indicated?

For all those who have business in a physical location, such as shopkeepers, restaurateurs, pharmacists, managers of Franchise stores.

What is the goal of Local Marketing?

Local Marketing allows you to create a loyal community in close proximity to your business to which you can target discounts, promotions and offers! The radius of influence is generally a maximum of 10 km from it.

What tools does Local Marketing generally use?

  • First among them is Local SEO. In fact, it is critical that our site comes out in the top positions, when a potential customer does a local search on Google!
  • Google My Business. This is a Google tool created specifically for local marketing. It absolutely must be exploited and set up properly.
  • Google AdWords. Another very useful tool from Google that will allow you to create ads aimed at a specific area and targeted audience.
  • Facebook This Facebook tool allows you to get to very precisely segment your target audience, as well as track the results of a given campaign.
  • Social Media. Social media nowadays are always a great help in marketing and will give you the opportunity to communicate directly with users, building their loyalty.
  • Online reviews. Having good online reviews is critically important in any kind of business that deals with the public. Everyone now looks at reviews on the Internet, it makes no difference if you are looking for a restaurant, a shoe store, or if you have to choose a doctor or dentist instead.

These are just a few of the Marketing strategies that can be implemented from a Local perspective. The important thing is to know how to choose the right path according to one’s “local” needs, precisely.

For business owners, getting found easily by potential customers living in the same area is crucial.

If you are one of them, be easily found by customers in your area who are looking for you!






Italy is the country of Small and Medium Enterprises. Today, many of these companies have been overwhelmed by the crisis caused by the pandemic.

The possibility of business recovery often depends on the ability of the entrepreneurs in charge of them to look to the future, adapting to new market demands. The most impactful resources that can make a difference right now come almost all from the world of the Web, where you need to secure visibility and following.

Therefore, the first weapon that entrepreneurs will have to start using incisively will be digital marketing.



First, let’s start by defining what Digital Marketing is and what it is about.

Digital Marketing is defined as “the set of marketing activities that use Web channels to develop one’s sales network, analyze market trends, forecast them and create offers on the target customer profile.” This includes mobile phone messaging, email marketing, social media marketing, display advertising, search engine marketing, and apps.

A definition that encompasses many different actions and areas where changes can be made to come out of the shadows and conquer the Web.

First, let’s start with the Corporate Web Site.


Many entrepreneurs mistakenly think that since this is the age of social media, the importance of the corporate Web site has lapsed. Even if you are very active on social, social platforms can never replace the Corporate Site. Your site is the digital foundation of your business and is the only place where you will be completely in control of your messages.

A good website must have these characteristics:

a) must be optimized for mobile devices = This means that it must be visible from Smartphones and Tablets while maintaining perfect visibility by shrinking the fonts and adapting the graphics to the formats of the phone or Tablet. The volume of searches done via mobile far surpassed those conducted via desktop. This is why Google favors sites optimized for mobile devices.

b) must be optimized for search engines (SEO) = This means that a process will be initiated that will be able to drive more traffic to your site using organic (not paid) search engine results such as the use of Keywords, Social Media presence, and more.

In addition to a good website, there is much more you can do to attract the attention of your audience. Here are the most effective moves we suggest you use.


That of Email Marketing is a method already widely used by companies. Important, however, is to know that most of them are opened from mobile devices, so here are some tips to make them more effective:

  • Make emails short.
  • Include a clear call to action, the “Call to Action”
  • Keep the spacing between periods wide. This gives breath to the text and makes it easier to use the buttons and links within the email.


Social media is the number one marketing channel used by companies. This happens because almost all people now use them on a daily basis.

Here, too, we have some advice for you:

  • Analyze your audience and ask yourself which platform is best for your target audience.
  • Even if you have personal social media accounts and are used to using them, don’t manage business Pages like private ones, do it professionally instead. Study the best strategy for reaching your audience.



Content marketing is the expression that refers to the creation of CONTENT (such as blog posts, ebooks, white papers, infographics, videos, etc.) that are shared online (including on social media).

The goal is to attract interested users to view certain content and then prompt them to take an action.


These are the digital ads, they are displayed when users perform an Internet search for the terms used in the ad.

The Pay-Per-Click system consists of writing a catchy ad that Google (or other search engine) then “runs” based on the directions that have been set in the searches made by the user. Every time a user sees your ad and clicks on it, even if only to close it, their click will be accounted for.


Digital marketing for SMEs also shifts from SMS text messages to the use of messaging apps such as WhatsApp or Messanger.

There are many different ways to leverage audience interactions by activating mobile messaging strategies. From chatboxes that automatically answer customer questions to instant messaging apps that are increasingly being used linked to your website as well because in 2020 customers no longer want to fill out a form and wait for a response but chat in real time.

Ever heard of WhatsApp Business?

This is a completely free application designed for small and medium-sized businesses. Users can create a profile of their business and enter their website location and contact information.

But let’s see together some advantages of this App:

  • Ability to label the organization’s different chats;
  • ability to save messages and create quick answers to frequently asked questions;
  • Ability to configure messages as “out of company”
  • you can link to your website.


By now everyone looks at online reviews before buying anything, and especially in the case of major deals.

Having a good review system will add further value to your company. Optimize your listings on review sites. Keep channels updated and add photos, descriptions, directions, and offers. Monitor your reviews regularly and respond quickly to negative reviews in a courteous effective and decisive manner.

Before concluding we also recommend that you automate some processes to make them faster and more accurate.


There are an infinite number ofvery repetitive aspects in Digital Marketing.

Through marketing automation, you can then automate, for example:

  • Send replies to certain messages or emails;
  • Plan your social media posts;
  • Determine the best time to send email newsletters.