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WHAT IS A LEAD FUNNEL OR SALES FUNNEL?

These days many people contact our company to ask whether it is better to have a website or a FUNNEL.

We respond to customers that these are two fundamental elements for any business and that they do not have the same functionality.

While it is indeed true that one can start billing with only a FUNNEL, thus without a website, it is also true that there is no business that after a few months does not add a website to increase the conversion rate and brand awareness i.e., the
brand awareness.

Wanting to explain in a few words what a Lead Fun nel or Sales Funnel is, we can describe it as follows: the process of finding, generating, selecting, and qualifying leads until they become the company’s customers.

 

The funnel may vary by company but to simplify the explanation we identify 4 main levels:

Level 1 Awareness

This is the first level of any funnel. In fact, if you want someone to buy from you, the first thing you need to do is to let people know about your business and your products/services. The best strategy for getting the word out is through PPC (pay per click) and SEM (search engine marketing) campaigns.

Level 2 Lead capture

At this level you have to make sure that the customer is incentivized to leave their contact information on an online form. This step is critical for inviduating customers potentially interested in your product or service. How to do it? Mainly through PPC/ Organic search/Off-line marketing campaigns.

Level 3 Prospect

Once you have obtained leads you will need to further explain your products or services through articles in your blog. At this point it helps to create webinars, explainer videos and articles on your blog. Indeed, it is crucial to explain what you do to interested people frequently enough to stick in their minds.

Level 4 Customer

The last step in the process is certainly the conversion of potential customers into real customers.

This is traditionally the last stage of the funnel, but a smart company knows that it will need to continue to maintain a constant relationship with the customer in order to build brand loyalty.

These are the main steps of a funnel, which can be supplemented with intermediate steps depending on the type of company.

Want to create one for your business? SkyRocketMonster can help you, contact us and we will also implement your High Conversion Funnel NOW!

 

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THE 6 KEY WEB MARKETING STEPS FOR BUSINESSES

FROM TRADITIONAL MARKETING TO WEB MARKETING

HOW TO GROW YOUR BUSINESS ONLINE IN 6 KEY STEPS

The World of Corporate Marketing has undergone significant changes, becoming even more Digital.

Today, with the Pandemic caused by the Coronavirus, the Web universe has taken a clear upper hand over everything else.

The Marketing industry has increasingly shifted to Web Marketing especially at the corporate level.


In the Past:
the main channels of corporate marketing were: TV, printed flyers, brochures, leaflets, newspaper ads, and billboards.


Now:
everything goes through the Web.


In the Past:
the Marketing World targeted a typical consumer, who was given standard information, created specifically for him, in a static way.


Now:
the consumer is a friend who asks, comments advises and criticizes and to whom one must respond promptly. The customer wants to feel important and demands to be involved in new and dynamic ways.

The ways and times of communicating have changed, now everything is digital and immediate!

 

Entrepreneurs who want to continue to grow their Enterprises, must necessarily stay abreast of the times thus adapting to these changes, with strategic effectiveness and constructive efficiency.

Changing modus operandi and approach to its audience for a company, now is critical.

Albert Einstein himself said , “We don’t expect things to change if we keep doing things the same way.”

Unfortunately, there are many SMEs that have failed to keep up with the times and now do not know where to start in order to become competitive again.

HERE ARE THE 6 BASIC STEPS TO MAKE A COMPANY GO “DIGITAL.”

1) Create an eye-catching and Recognizable Logo.

This is the first point of contact for the company with its audience and is also useful in web positioning.

2) Create or renovate your own Website.

A Site is the corporate showcase to the world. Therefore, it is important to take good care of it and follow it carefully, keeping it up to date.

A good Internet site often comes with a Blog as well.

3) Embedding a Blog in your Website

A blog within the site, offers the opportunity to publish content in a way that intercepts precise searches of potential customers with content created precisely from the SEO perspective. This will enable the company to do content marketing, or content-based marketing.

4) Optimize the site from an SEO perspective.

The World of the Web is vast. Even a good website can go completely unnoticed if it is not optimized for SEO.

SEO is the English acronym for
Search Engine Optimization
and defines all the positioning activities of a website aimed at improving its ranking in search engines such as Google.

5) Create and maintain your company’s social profiles.

Social is the tool that the company has to connect directly with its customers.

Therefore, one must choose them based on one’s target audience and then follow them continuously and, above all, professionally.

In fact, one can NOT follow Social in an amateur way.

Companies’ Social must have a style that, in form and content, follows a precise Marketing strategy. They cannot be improvised!

6) Build a reliable online reputation

Once you enter the world of the Web, you need to keep an eye on your online reputation, managing it so that you can succeed in enhancing your profile. Negative information associated with the company can ruin its reputation if not promptly handled by quickly removing all injury.

 

These are the first 6 Steps to take to grow a Business on the Web and get to be known and competitive online.

The clock is ticking and technology more so-now you can’t wait any longer.

Opening up to the online world has become imperative for companies in any production sector.

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THE WORLD EMOJI DAY: all the interesting facts.

The yellow smilies, which we use every day in our messages and on our social media, have now created a veritable language of their own. Emoji have been so successful because they allow us to better express our emotions and make the concept we are expressing clearer.

Emoji have become part of our daily lives, so much so that we even have a dedicated day!

Today is WORLD EMOJI DAY

Let’s find out some interesting facts about emoji that you may not yet know:

  • Emoji is derived from Japanese 絵文字, a word composed of 3 ideograms meaning image, writing and character.
  • These smilies were created in 1998 by Japanese engineer Shigetaka Kurita
  • The smiley face laughing with tears in its eyes is the most used smiley face in the world today
  • The Encyclopedia Treccani prefers the masculine declension of the term emoji, although the Accademia della Crusca reports that to date the most commonly used version is the feminine one.
  • Since 2014, World Emoji Day has been established, but you may be wondering why July 17? This day is the brainchild of Jeremy Burge, the founder of Emojipedia, precisely because the emoji representing the calendar marks the date July 17 📅.
  • We mistakenly tend to lump emoji and emoticon together, but they are actually not the same thing! An emoticon is a representation of an expression, through a combination of punctuation marks. Emoji, on the other hand, are real pictures that depict many different things.

 

EMOJI AND MARKETING

 

As mentioned earlier, emoji have created a real language, one that has become particularly entrenched in the social world. For this very reason, marketers are taking full advantage of the enormous potential that emoji have to increase audience engagement, especially for advertising campaigns. Many studies point out that emoji benefit the brand by creating empathy in the customer. Brands now also have the ability to develop emoji, through online tools such as Moji Maker, a program for creating custom emoji.

Thus, emoji are a very important tool, but be careful not to overdo it! An excess of emoji could distract from the intended message.